Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

A.A. 2020/2021

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
primo semestre (lauree magistrali) Oct 5, 2020 Dec 23, 2020
secondo semestre (lauree magistrali) Mar 1, 2021 Jun 1, 2021
Exam sessions
Session From To
sessione invernale Jan 11, 2021 Feb 12, 2021
sessione estiva Jun 7, 2021 Jul 23, 2021
sessione autunnale Aug 23, 2021 Sep 17, 2021
Degree sessions
Session From To
sessione autunnale (validità a.a. 2019/20) Dec 9, 2020 Dec 11, 2020
sessione invernale (validità a.a. 2019/20) Apr 7, 2021 Apr 9, 2021
sessione estiva (validità a.a. 2020/21) Sep 6, 2021 Sep 8, 2021
Holidays
Period From To
Vacanze di Natale Dec 24, 2020 Jan 6, 2021
Vacanze di Pasqua Apr 3, 2021 Apr 6, 2021
Vacanze estive Aug 9, 2021 Aug 15, 2021

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C F G M N P R S V Z

Baruffi Maria Caterina

mariacaterina.baruffi@univr.it

Brunetti Federico

federico.brunetti@univr.it 045 802 8494

Bucciol Alessandro

alessandro.bucciol@univr.it 045 802 8278

Butturini Paolo

paolo.butturini@univr.it +39 0458028890 - 8406

Capitello Roberta

roberta.capitello@univr.it 045 802 8488

Cavallo Daniela

daniela.cavallo@univr.it

Confente Ilenia

ilenia.confente@univr.it 045 802 8174

Ferrari Maria Luisa

marialuisa.ferrari@univr.it 045 802 8532

Gaeta Davide Nicola Vincenzo

davide.gaeta@univr.it 045 683 5632

Giaretta Elena

elena.giaretta@univr.it 045 802 8051

Goldoni Giovanni

giovanni.goldoni@univr.it 045 802 8792

Grossi Luigi

luigi.grossi@univr.it 045 802 8247

Mariutto Alberto

alberto.mariutto@univr.it

Menon Martina

martina.menon@univr.it 045 802 8420

Minozzo Marco

marco.minozzo@univr.it 045 802 8234

Mori Luca

luca.mori@univr.it 045 802 8388

Noto Sergio

elefante@univr.it 045 802 8008

Perali Federico

federico.perali@univr.it 045 802 8486

Rossignoli Francesca

francesca.rossignoli@univr.it 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Russo Ivan

ivan.russo@univr.it 045 802 8161 (VR)

Signori Paola

paola.signori@univr.it 0444 393942 (VI) 045 802 8492 (VR)

Stacchezzini Riccardo

riccardo.stacchezzini@univr.it 045 802 8186

Vannucci Virginia

virginia.vannucci@univr.it

Vigolo Vania

vania.vigolo@univr.it 045 802 8624

Viviani Debora

debora.viviani@univr.it 0458028470

Zarri Luca

luca.zarri@univr.it 045 802 8101

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:
ModulesCreditsTAFSSD
6
B
(SECS-P/01)
9
B
(SECS-S/03)
6
B
(SECS-P/12)
Stage
6
F
-

1° Year

ModulesCreditsTAFSSD
6
B
(SECS-P/01)
9
B
(SECS-S/03)
6
B
(SECS-P/12)
Stage
6
F
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S02511

Coordinatore

Federico Brunetti

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Language

Italian

Period

primo semestre (lauree magistrali) dal Oct 5, 2020 al Dec 23, 2020.

Learning outcomes

The course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications. The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective. With regard to corporate identity, the main focus will be on brand as a catalyst of company identity and image. As for business ethics, special consideration will be devoted to practical issues and the subsequent models and tools.

Program

Corporate Module
Brand is nowadays one of the most valuable assets companies can leverage to differentiate their output in the tremendous offerings variety consumers are facing. In the post-modern era, where great ideologies and value systems are drawing back, people interact with brands to build, express or at least integrate their identity. Brands therefore act as a resource consumers can deal with, both on intellectual and on emotional level, to address their identity needs. Brand, finally, can be viewed as one of the most important social texts in contemporary culture. As such, for its formal and substantive features, it is an essential sense-making device in our society.

To explore such issues, this course provides relevant and upto-date theories, concepts, techniques, and models in branding. The course will interweave lectures, case discussions, guest speakers, and group projects. Moreover, this course relies on a variety of learning resources; in particolar, beside the textbook, a lot of documents, additional readings, web sites links and materials are made available in the e-learning platform so as to make the course a rich experience in terms of knowledge acquisition.

Corporate module aims are:
- understand the rationales of brand relevance, both from firm and consumer point of view
- understand branding sociological and psychological background
- understand the brand meaning building process
- acquire brand elements and their working modes
- know stages and activities involved in brand design
- become familiar with the most recent branding approaches and future trends in branding

After examining some introductory topics, the specific contents are organized in three main sections: brand understanding, brand building and brand management.
CONTEXT
Brand leadership and Brand equity
Marketing Institutionalization
Evolution of Marketing
Modern and Post-Modern Era
Post-Modernity & Marketing
Consumer personality and consumption choices
Brand as a Text / Sign
UNDERSTANDING THE BRAND: THE BRAND ALPHABET
Brand origin and Brand definition
Brand structure and operating mechanisms
Brand Personality, Identity, Image and Reputation
Anatomy of the Brand: values, brand elements and brand associations
BUILDING A SUCCESSFUL BRAND
Challenges in Brand building
Brand Positioning and Perceptioning
Storytelling
Iconic Brand
Lovemarks
Neurobranding / Behavioral branding
Future approaches to branding: Affiliation and Customer Advocacy; The speaking brand; Human touch; Humankind; Age of You and Wikibrand
BRAND MANAGEMENT
Brand Architecture: Branded house and House of brands
Brand Extension
Brand Portfolio

Brand & Happiness
(The need for) Marketing reform
CIEI Manifesto 20120/21


Business Ethics Module

The module will introduce the theoretical foundations of business ethics and will examine the main issues raising in a business context, with particular respect to marketing choices.

The following topics will be developed, using case studies and group discussion as learning tactics:
- the theoretical foundations of business ethics
- the variety of approaches to business ethics
- ethics in marketing choices
- ethics as a form of organizational-cultural innovation: ethical business models
- the benefit corporations


Last update: June 30, 2020

Bibliografia

Reference texts
Author Title Publishing house Year ISBN Notes
K.L. Keller, B. Busacca, M.C. Ostillio La gestione del brand Egea 2005

Examination Methods

The exam will be passed after an oral colloquium. This will take place either face-to-face or via the Internet.

The exam is aimed at assessing the general vision of the discipline, the knowledge of its key-topics, the ability to make links among different parts of the program and to apply knowledge to business reality, the ownership of language and the ability to move with ease between the concepts learned and the communicative environment of the brand.

Textbook for Corporate Identity module

Attending students
- Lesson notes
- K.L. Keller, B. Busacca, M.C. Ostillio, La gestione del brand, Egea, Milano, 2005
- Selected readings from Moodle

NON attending students
- K.L. Keller, B. Busacca, M.C. Ostillio, La gestione del brand, Egea, Milano, 2005


Textbook for Business Ethics module:

Attending students
- Lesson notes
- Project work or Estratto da E. Giaretta, Business ethics e scelte di prodotto (uploaded on e-learning), par 1.4, 2.1, 2.2
- Bazerman M. H., Tenbrunsel A. E., “Ethical Breakdowns”, Harvard Business Review, June 2009 (uploaded on e-learning)

NON attending students
- Estratto da E. Giaretta, Business ethics e scelte di prodotto, Cedam, Padova, 2000 (uploaded on e-learning), par. 1.1, 1.2, 1.3, 1.4, 1.6, 2.1, 2.2
- Bazerman M. H., Tenbrunsel A. E., “Ethical Breakdowns”, Harvard Business Review, June 2009 (uploaded on e-learning)



Last update: June 30, 2020

Type D and Type F activities

primo semestre (lauree) From 9/28/20 To 12/23/20
years Modules TAF Teacher
1° 2° Future matters D Alessandro Bucciol (Coordinatore)
1° 2° Future matters D Alessandro Bucciol (Coordinatore)
primo semestre (lauree magistrali) From 10/5/20 To 12/23/20
years Modules TAF Teacher
1° 2° The fashion lab (1 ECTS) D Maria Caterina Baruffi (Coordinatore)
1° 2° The fashion lab (2 ECTS) D Maria Caterina Baruffi (Coordinatore)
1° 2° The fashion lab (3 ECTS) D Maria Caterina Baruffi (Coordinatore)
secondo semestre (lauree) From 2/15/21 To 6/1/21
years Modules TAF Teacher
Wake up Italia - 2020/2021 D Sergio Noto (Coordinatore)
1° 2° Design and Evaluation of Economic and Social Policies D Federico Perali (Coordinatore)
1° 2° Public debate and scientific writing - 2020/2021 D Martina Menon (Coordinatore)
secondo semestre (lauree magistrali) From 3/1/21 To 6/1/21
years Modules TAF Teacher
Conoscere e usare i tool del marketing digitale: Google Ads 2021 - 2020/2021 D Federico Brunetti (Coordinatore)
List of courses with unassigned period
years Modules TAF Teacher
Marketing Zero - Ivan Russo (Coordinatore)
1° 2° Ciclo di video conferenze: "L’economia del Covid, Verona e l’Italia. Una pandemia che viene da lontano?" - 2020/21 D Sergio Noto (Coordinatore)
1° 2° Ciclo tematico di conferenze (on-line): “Come saremo? Ripensare il mondo dopo il 2020” - 2020/21 D Federico Brunetti (Coordinatore)
1° 2° Integrated Financial Planning - 2020/21 D Riccardo Stacchezzini (Coordinatore)
1° 2° Data Analysis Laboratory with R (Verona) D Marco Minozzo (Coordinatore)
1° 2° Data Visualization Laboratory D Marco Minozzo (Coordinatore)
1° 2° Python Laboratory D Marco Minozzo (Coordinatore)
1° 2° Data Science Laboratory with SAP D Marco Minozzo (Coordinatore)
1° 2° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)
1° 2° Marketing plan - 2020/21 D Virginia Vannucci (Coordinatore)
1° 2° Programming in Matlab D Marco Minozzo (Coordinatore)
1° 2° Programming in SAS D Marco Minozzo (Coordinatore)
1° 2° 3° Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Linguistic training CLA


Graduation

List of theses and work experience proposals

theses proposals Research area
Il futuro del corporate reporting (COVID19) Various topics
Le nuove sfide per le supply chain (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics

Internships


Gestione carriere


Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.