Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
Periodo generico Oct 1, 2023 May 31, 2024
Primo semestre (lauree magistrali) Oct 2, 2023 Dec 22, 2023
Secondo semestre (lauree magistrali) Feb 26, 2024 May 24, 2024
Exam sessions
Session From To
Sessione invernale (lauree magistrali) Jan 8, 2024 Feb 23, 2024
Sessione estiva (lauree magistrali) May 27, 2024 Jul 12, 2024
Sessione autunnale (lauree magistrali) Aug 26, 2024 Sep 20, 2024
Degree sessions
Session From To
Sessione autunnale a.a. 2022/2023 Dec 5, 2023 Dec 7, 2023
Sessione invernale a.a. 2022/2023 Apr 3, 2024 Apr 5, 2024
Sessione estiva a.a. 2023/2024 Sep 4, 2024 Sep 6, 2024

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff


Bazzani Francesca

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Blasi Silvia

symbol email symbol phone-number 045 8028218

Brunetti Federico

symbol email symbol phone-number 045 802 8494

Capitello Roberta

symbol email symbol phone-number 045 802 8488

Cassia Fabio

symbol email symbol phone-number 0458028689

Cavallo Daniela

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Cobelli Nicola

symbol email symbol phone-number 0458028295

Confente Ilenia

symbol email symbol phone-number 045 802 8174

D'Alberto Riccardo

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Dalla Chiara Elena

symbol email symbol phone-number 045 8028047

De Mari Michele

symbol email symbol phone-number 045 802 8226

Demo Edoardo

symbol email symbol phone-number 045 802 8782 (VR) 0444.393930 (VI)

Ferrari Maria Luisa

symbol email symbol phone-number 045 802 8532

Florio Cristina

symbol email symbol phone-number 045 802 8296

Gaeta Davide Nicola Vincenzo

symbol email symbol phone-number 045 683 5632

Genovese Anna

symbol email symbol phone-number 0458028233

Giaretta Elena

symbol email symbol phone-number 045 802 8051

Gnoatto Alessandro

symbol email symbol phone-number 045 802 8537

Goldoni Giovanni

symbol email symbol phone-number +390458028792

Lai Alessandro

symbol email symbol phone-number 045 802 8574

Melchiori Massimo

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Menon Martina

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Minozzo Marco

symbol email symbol phone-number 045 802 8234

Mori Luca

symbol email symbol phone-number 045 802 8388

Noto Sergio

symbol email symbol phone-number 045 802 8008

Riso Vincenzo

symbol email symbol phone-number 045 8028766

Roffia Paolo

symbol email symbol phone-number 045 802 8012

Russo Ivan

symbol email symbol phone-number 045 802 8161 (VR)

Signori Paola

symbol email symbol phone-number 0458028492

Stacchezzini Riccardo

symbol email symbol phone-number 0458028186

Vigolo Vania

symbol email symbol phone-number 045 802 8624

Zago Angelo

symbol email symbol phone-number 045 802 8414

Zarri Luca

symbol email symbol phone-number 045 802 8101

Zoli Claudio

symbol email symbol phone-number 045 802 8479

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.


1° Year 


2° Year   It will be activated in the A.Y. 2024/2025

Final exam
It will be activated in the A.Y. 2024/2025
Final exam
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

S Placements in companies, public or private institutions and professional associations

Teaching code



Paola Signori





Scientific Disciplinary Sector (SSD)



Secondo semestre (lauree magistrali) dal Feb 26, 2024 al May 24, 2024.

Courses Single

Not Authorized

Learning objectives

This Marketing Communications course is focused on theoretical and technical fundamentals of communications for business, aligned with a marketing approach. In particular, students will understand how to analyze markets and competitors in order to create a marketing strategy, and then define the right communication mix and its metrics for the control. New marketing and communication trends will be discussed through case studies. During this course, students will be asked to apply with creativity these tendencies and techniques, in order to create a professional communication plan.

Prerequisites and basic notions

It is suggested to approach this course with marketing basics knowledge.


This marketing and communications course needs a basic knowledge on marketing concepts (analytical, strategical and marketing mix). The program offers theoretical and technical knowledge to help students in preparing professional communication plans. In details, the course will cover the following parts:
- Course introduction, from marketing strategy to marketing communication.
- The communication process and its monitoring (five Ws model and nine control areas). Defining communication goals, aligned to marketing strategies.
- Communication models towards the Integrated Marketing Communication framework , Sustainable and Inclusion marketing
- Planning the campaing (purchasing process analysis, FCB Grid. Kvaerk maps, market segmentation and profilation, marketing mix, determinants of campaign strategy. IMC planning, Planning media strategy - black box, John Christie, Bertier Marc- and disseminating the message. Brand Mapping, cluster mapping, cluster brand map. The budget.)
- Executing (with some cases about ethical and sustainable content) and evaluating the campaign (customer experience and communication mix.)
- Marketing Plan Outline. Building an effective marketing and communication plan. Case studies.


Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The teaching methods involve face-to-face lectures, with assignment of quick exercises or cases to be analyzed individually or in small groups, with subsequent plenary discussion. Lectures may be video-recorded, however, it is warned that the classroom interaction part remains poorly usable by distance learners. Moreover, moodle exercises are assigned for some topics. A course Telegram group is also provided for challenges and exercises to be conducted on that platform at a distance. All study materials are available in moodle, which will always be updated throughout the course.

Learning assessment procedures

The exam includes two alternative modes of choice (A or B). In addition, developing an optional project work (C) proposed during class can accrue bonus points.
A. Traditional mode= Compulsory written exam.
- Compulsory in-person written examination to test theoretical knowledge on the entire program (5 open questions and 1 applied exercise - duration 90 minutes), graded in thirtieths. To pass the exam, it is necessary to pass the written test with at least 18/30. Examples of open questions and a mock exam will be discussed during class.
B. Applied mode= mandatory oral, with delivery and discussion of a marketing communications plan.
- Marketing plan: this is a written document of maximum 20 pages (can be developed as group work, maximum 3 members, on the CoReVe case of the Italian Marketing Society). This plan replaces the written test. The plan is to be handed in on moodle and printed for the oral exam. There are no advance evaluations of the plan.
- Mandatory individual oral presentation of the plan for theoretical-technical discussion of the analyses carried out, justifying the strategies, operational decisions and related indicators for measuring effectiveness. It is clarified that the oral is not a descriptive presentation of the decisions made, but a reasoned and motivated interview based on the knowledge gained during the course.
C. Project work for possible bonus points is optional; it consists of writing a communication plan to respond to a business challenge, with precise objectives that will be presented in class and described in moodle. The project work can be done individually or in teams.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

A. Evaluation criteria traditional mode=
-five open-ended questions= the correctness of the answers in terms of theoretical and technical competence is evaluated, as well as the ability to discuss the topic in an applied way and propose correct examples. Each answer is worth up to 5 points. Total question section: 25 points.
-Applied exercise= worth 5 points; the exercise will require some attention points to be answered, applied ability and the ability to find suitable solutions to the proposed problem are evaluated. Examples of exam assignments are in moodle and will be presented in the classroom at the end of the course for final exam preparation.
B. Evaluation criteria related to application mode=.
The following evaluation criteria for the marketing plan including oral exposition assess communication, organizational, learning, application, critical, and propositional skills. Specifically:
- communicative ability (layout and structure of the plan content; oral exposition with confidence and mastery of content); organizational ability ( being able to organize with logic and coherence); learning ability (demonstrating acquisition of theoretical and technical knowledge); application ability (explaining the contents of the plan in a reasoned manner, demonstrating the ability to apply theoretical and technical knowledge to real cases/examples); critical ability (knowing how to interpret data and evaluate the limits of the various theories analyzed); propositional ability (the contents of the plan are evaluated in knowing how to suggest new ideas and solutions to the problems highlighted). The grade is individual and awarded in /30mi.
C. Project work contributes to the accrual of bonus points (0 to 3) to be added to the grade of the and is assessed if it meets the assigned delivery specifications; content must demonstrate acquisition of technical skills and application ability in compliance with the course syllabus.

Criteria for the composition of the final grade

The final grade is obtained as follows:
A. Traditional mode - written examination grade (minimum 18/30);
B. Applied mode - integrated grade of the written plan and oral presentation (minimum 18/30);
C. in both modes any bonus points related to project work (0-3) are added to the final grade.

Exam language


Sustainable Development Goals - SDGs

This initiative contributes to the achievement of the Sustainable Development Goals of the UN Agenda 2030. More information on sustainability
Uguaglianza di genere (GOAL 5) Consumo e produzione responsabili (GOAL 12)

Type D and Type F activities

Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").

Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.

Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.

Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dalla Commissione didattica e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.

Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.



Scopri i percorsi formativi promossi dal  Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali:



Il Contamination Lab Verona (CLab Verona) è un percorso esperienziale con moduli dedicati all'innovazione e alla cultura d'impresa che offre la possibilità di lavorare in team con studenti e studentesse di tutti i corsi di studio per risolvere sfide lanciate da aziende ed enti. Il percorso permette di ricevere 6 CFU in ambito D o F. Scopri le sfide:


ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, incluse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.

Primo semestre (lauree) From 9/25/23 To 1/19/24
years Modules TAF Teacher
1° 2° Thematic cycle of conferences on Women's "leadership": data, reflections and experiences D Martina Menon (Coordinator)
1° 2° Il festival del Futuro - 2023/2024 D Paola Signori (Coordinator)
1° 2° Educational laboratory on credit securitization D Michele De Mari (Coordinator)
Periodo generico From 10/1/23 To 5/31/24
years Modules TAF Teacher
1° 2° Data Analysis Laboratory with R (Verona) D Marco Minozzo (Coordinator)
1° 2° Data Visualization Laboratory D Marco Minozzo (Coordinator)
1° 2° Python Laboratory D Marco Minozzo (Coordinator)
1° 2° Data Science Laboratory with SAP D Marco Minozzo (Coordinator)
1° 2° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinator)
1° 2° Excel Laboratory (Verona) D Marco Minozzo (Coordinator)
1° 2° Laboratory on research methods for business D Cristina Florio (Coordinator)
1° 2° Laboratory on research methods for business D Cristina Florio (Coordinator)
1° 2° Plan your future D Paolo Roffia (Coordinator)
1° 2° Plan your future D Paolo Roffia (Coordinator)
1° 2° Marketing plan D Fabio Cassia (Coordinator)
1° 2° Programming in Matlab D Marco Minozzo (Coordinator)
1° 2° Programming in SAS D Marco Minozzo (Coordinator)
Primo semestre (lauree magistrali) From 10/2/23 To 12/22/23
years Modules TAF Teacher
1° 2° Introduction to Java programming D Alessandro Gnoatto (Coordinator)
1° 2° Sustainable business model frameworks as an analysis tool: applications in the agrifood sector D Vincenzo Riso (Coordinator)
1° 2° Experience 3 Days as a Manager D Nicola Cobelli (Coordinator)
Secondo semestre (lauree magistrali) From 2/26/24 To 5/24/24
years Modules TAF Teacher
1° 2° Digital experiments in economics - 2023/2024 D Claudio Zoli (Coordinator)
1° 2° The accountant as a business consultant D Riccardo Stacchezzini (Coordinator)
1° 2° Key markets / business approach & business negotiations - 2023/2024 D Angelo Zago (Coordinator)
1° 2° Professional communication for economics – 2023/2024 D Claudio Zoli (Coordinator)
1° 2° Relational soft skills for professional presence D Federico Brunetti (Coordinator)
1° 2° The why, the what and the how of structural equation modelling D Cristina Florio (Coordinator)
1° 2° Topics in economics and ethics of artificial intelligence- 2023/2024 D Claudio Zoli (Coordinator)

Career prospects

Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.

Linguistic training CLA


List of thesis proposals

theses proposals Research area
Brand identity e corporate brand storytelling Various topics
Il futuro del corporate reporting (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics


Gestione carriere

Student login and resources