Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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1 module between the following
2° Year activated in the A.Y. 2024/2025
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1 module between the following
1 module between the following
1 module between the following
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1 module between the following
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1 module between the following
1 module between the following
1 module between the following
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Corporate Strategy and Business Policy (2023/2024)
Teaching code
4S00462
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/07 - BUSINESS ADMINISTRATION AND ACCOUNTING STUDIES
Period
Primo semestre (lauree magistrali) dal Oct 2, 2023 al Dec 22, 2023.
Courses Single
Authorized
Learning objectives
This course is aimed at introducing the core concepts of the business strategy. Therefore, starting from the origin and the evolution of the business strategy, the course will be focused on the definition and the comprehension of the business strategy’s core concept: the value model of the firm. Throughout the course students acquire competences and skills to analyse in an effective and critical way the core concepts of business strategy and to apply them within firms strategic planning processes.
Prerequisites and basic notions
No specific requirements.
Program
- Business strategy: origin and evolution
- The strategic management of firms
- Business Model: structure, performance and results
- Competitive environment analysis
- Business areas and positioning choices
- The competitive advantage
- Key issues, assumptions and strategic options
- Portfolio strategy
- Business strategy
- Parenting strategy
- Financial and economics forecasting
- Strategy execution
Bibliography
Didactic methods
The course is based on class-taught lessons. Team works may be organized during the course.
During all the academic year students can meet the professor during specific weekly meeting. Hours and place of the meeting are published on the Professor web page and constantly updated.
The content of the textbook and of the class lessons are coherent with the program and with the aims of the course.
The program and the teaching material is the same for attending and non-attending students.
Learning assessment procedures
Oral examination. The examination consists of open questions.
The evaluation is based on a 30-point scale.
The examination procedure is the same for both attending and non attending students.
Evaluation criteria
The exam is aimed at evaluating the students's capability of analyzing in a critical, personal and effective way the concepts studied during the course classes.
Criteria for the composition of the final grade
The final evaluation, expressed on a 30-point-scale, will be composed by the exam evaluation and by the evaluation of the work group participation, if any.
Exam language
Italiano