Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| Periodo generico | Oct 1, 2022 | May 31, 2023 |
| Primo semestre (lauree magistrali) | Oct 3, 2022 | Dec 23, 2022 |
| Secondo semestre (lauree magistrali) | Feb 20, 2023 | May 19, 2023 |
| Session | From | To |
|---|---|---|
| Sessione invernale (lauree magistrali) | Jan 9, 2023 | Feb 17, 2023 |
| Sessione estiva (lauree magistrali) | May 22, 2023 | Jul 7, 2023 |
| Sessione autunnale (lauree magistrali) | Aug 28, 2023 | Sep 22, 2023 |
| Session | From | To |
|---|---|---|
| Sessione autunnale | Dec 5, 2022 | Dec 7, 2022 |
| Sessione straordinaria riservata MS e MCI | Feb 24, 2023 | Feb 24, 2023 |
| Sessione invernale | Apr 4, 2023 | Apr 6, 2023 |
| Sessione estiva | Sep 5, 2023 | Sep 7, 2023 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
francesca.bazzani@univr.it
daniela.cavallo@univr.it
massimo.melchiori@univr.it
paolo.pasquetto@univr.it
Santi Flavio
flavio.santi@univr.it
045 802 8239
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2023/2024
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Creativity and marketing innovation (2022/2023)
Teaching code
4S009096
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo semestre (lauree magistrali) dal Oct 3, 2022 al Dec 23, 2022.
Location
VERONA
Learning objectives
The course aims to analyze business creative processes, highlighting their connections with marketing and innovation, with particular attention to product innovation.
Within a theoretical framework that sees creativity as a primary intangible resource to face and promote change, manage problem solving and generate innovation, the reasoning is articulated on different levels, individual, group and organizational, in which it can be declined the development of creativity.
At the end of the course, the student will have acquired: - a basic knowledge of the paradigms of creativity and innovation in marketing; - method indications (mental and technical approaches) to creatively carry out any professional activity, even beyond the marketing sphere, and to develop the creativity of a work team; - awareness of the personal skills to be equipped to generate innovation and change.
Prerequisites and basic notions
Marketing fundamentals
Program
Product innovation
- A multidimensional concept
- The importance of product innovation
- Product innovation and competitiveness
- The determinants of product innovation: Novelty, Resolution, Elaboration
- Product innovation and organizational creativity
Organizational creativity
- The three-dimensionality of corporate creativity: individual, group and organizational factors
- Where good ideas come from: long time, collision, connection and creative failure
- The principles of creativity: breaking of the paradigm, paradox and multisensoriality
- Creative thinking and creative process
- Techniques for developing creativity
- Managerial approaches and soft skills for the creative marketing manager
Marketing and innovation
- The marketing strategies of innovation: timing and positioning
- Product development: from concept generation to market launch
- Creativity and words: tthe naming, a complex activity
- The role of marketing tests
- Obstacles to change and creativity killers
- Leadership in marketing teams: from leadership of one's ideas to innovation leadership
Reference Books
1. Vicari S., Cillo P., Raccagni D., Product Innovation. Dall'idea al lancio del nuovo prodotto, Egea, Milano, 2013.
2. additional material uploaded to the teaching moodle.
Bibliography
Didactic methods
The teaching methods consist of lectures, laboratory in the field of naming and design thinking, case study analysis, critical reading of international scientific journals and business testimonials useful for the implementation of theoretical knowledge. During the lessons, students will have the opportunity to work in groups on projects dedicated to the development of creative ideas based on the design thinking methodology. The teaching methods will take into account the provisions of the Ministry of the University and the University for the management of the pandemic crisis and may vary according to them. According to the rules currently in force during the semester, the activities carried out will be delivered in person, with the support of video-recorded lessons available on the Moodle platform on the page dedicated to the course.
Learning assessment procedures
The exam is structured in a written part (compulsory) and in a possible oral part proposed by the teacher in case of doubt. The oral exam can also be requested by the student as a supplement to the written mark. The written part consists of 5/6 open but specific questions, which concern the textbook, the notes from the (video-) lessons and the material available on the course moodle. Students who have participated in the project work will receive an evaluation that will be considered in the composition of the final judgment
Evaluation criteria
The evaluation of the test will take into account the following criteria: - general view of the discipline - command of language - degree of in-depth study of individual topics - ability to connect topics (mental elasticity) - ability to apply concepts to reality
Criteria for the composition of the final grade
The vote is expressed out of thirty and takes into account the evaluation obtained in the eventual participation in the project work
Exam language
italiano
Type D and Type F activities
SOFT SKILLS
Find out more about the Soft Skills courses for Univr students provided by the University's Teaching and Learning Centre: https://talc.univr.it/it/competenze-trasversali
CONTAMINATION LAB
The Contamination Lab Verona (CLab Verona) is an experiential course with modules on innovation and enterprise culture that offers the opportunity to work in teams with students from all areas to solve challenges set by companies and organisations.
Upon completion of a CLab, students will be entitled to receive 6 CFU (D- or F-type credits).
Find out more: https://www.univr.it/clabverona
PLEASE NOTE: In order to be admitted to any teaching activities, including those of your choice, you must be enrolled in the academic year in which the activities in question are offered. Students who are about to graduate in the December and April sessions are therefore advised NOT to undertake extracurricular activities in the new academic year in which they are not enrolled, as these graduation sessions are valid for students enrolled in the previous academic year. Therefore, students who undertake an activity in an academic year in which they are not enrolled will not be granted CFU credits.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Ciclo tematico di conferenze: “Conflitti. Riconoscere, prevenire, gestire” - 2022/2023 | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Securitisation transactions - Focus on securitisations of OF NPL / NPE /UTP | D |
Michele De Mari
(Coordinator)
|
| 1° 2° | The Fashion Lab - 2022/23 | D |
Caterina Fratea
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Economic Thinking and Thesis Writing | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Analysis Laboratory with R (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Piano di marketing 2022/23 | D |
Fabio Cassia
(Coordinator)
|
| 1° 2° | Programming in Mathlab | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Business & predictive analytics for International Firms (with Excel Applications) - 2022/23 | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Soft skills training for economics - 2022/23 | D |
Claudio Zoli
(Coordinator)
|
| 1° 2° | Topics in applied economics and finance - 2022/23 | D |
Claudio Zoli
(Coordinator)
|
| 1° 2° | Experience 3 Days as a Manager | D |
Riccardo Stacchezzini
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | The Chartered Accountant as a business consultant | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Integrated Financial Planning 2022/2023 | D |
Riccardo Stacchezzini
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Project "B-EDUCATION: ideas that count" - 1 cfu | D |
Roberto Bottiglia
(Coordinator)
|
| 1° 2° | Project "B-EDUCATION: ideas that count" - 2 cfu | D |
Roberto Bottiglia
(Coordinator)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Linguistic training CLA
Graduation
The final exam consists of a paper in written form of at least 80 pages, exploring a topic of the student's choice relating to one of the subjects in the student's syllabus. The topic and title of the paper must be selected in agreement with a university lecturer from one of the SSDs included in the student's syllabus. The work must be developed under the guidance of the lecturer. The thesis is the subject of an oral presentation and discussion in front of a Degree Committee on one of the dates established explicitly in the calendar of teaching activities. In agreement with the Supervisor, the thesis may be written, and the discussion may take place in English.
List of thesis proposals
| theses proposals | Research area |
|---|---|
| Brand identity e corporate brand storytelling | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.
Gestione carriere
Student login and resources
Modalità di frequenza, erogazione della didattica e sedi
Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano registrate e che le registrazioni vengano messe a disposizione sui relativi moodle degli insegnamenti, salvo diversa comunicazione del singolo docente.
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
Le sedi di svolgimento delle lezioni e degli esami sono le seguenti
