Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
Further language skills
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Electronic commerce  (2020/2021)

Teaching code

4S006134

Teacher

Andrea Menegotto

Coordinator

Andrea Menegotto

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

INF/01 - INFORMATICS

Period

I semestre (Lingue e letterature straniere) dal Sep 28, 2020 al Jan 9, 2021.

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The course aims to provide students with knowledge about technologies, methods and tools of the electronic commerce. At the end of the course the students will be able to apply the acquired knowledge to develop effective e-commerce solutions for businesses operating in both domestic and foreign markets.

Program

The course will be structured to give participants theoretical notions and practical advice to analyze, structure and better manage an eCommerce project. The contents are structured around three major themes: the idea, the project and its development, growth and improvement.

This course will deal with the following topics:
- Digital transformation: what it is and its elements
- Business Model Canvas: from the idea to the business model
- Value Proposition Design: understanding the customers and his needs
- Ecommerce:
- Context and its foundamental aspects
- The elements of the analysis
- Focus on the customer journey
- The technological infrastructure
- PIM (Product Information Management)
- Payments
- Legals
- Project management
- The ecommerce manager
- The store management
- How to increase sales
- B2B focus
- What kind of investments? A case history
- Useful software
- Design Sprint: a problem solving methodology
- Marketing for ecommerce
- Growth Hacking
- Business Intelligence

Reference texts
Author Title Publishing house Year ISBN Notes
Vari Appunti e slides delle lezioni. Approfondimenti e riferimenti indicati durante le lezioni. Materiale messo a disposizione del docente.  

Examination Methods

Attending students:
Written exam: 10 questions in test format on topics explained in class (personal notes and slides)

Not attending:
Written exam: 10 questions in test format on topics explained in class (personal notes and slides)

The exam can be done on Moodle platform.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE