Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
Further language skills
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Varieties of English 2: tourism and commerce  (2020/2021)

Teaching code

4S006140

Teacher

Anna Zanfei

Coordinator

Anna Zanfei

Credits

6

Language

English en

Scientific Disciplinary Sector (SSD)

L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH

Period

II semestre (Lingue e letterature straniere) dal Feb 15, 2021 al May 29, 2021.

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The course aims to deepen the understanding of the terminology of the English for marketing and relational marketing in the international context and for international tourism through the analysis of texts related to the aspects of the digital discourse for an international audience. At the end of the course students will demonstrate the ability to write in English about the topics and the exemplifications discussed during the course. Prerequisite: Varieties of English.

Program

syllabus:
- English for Specific Purposes and the variety of English for commerce and Tourism
- Corpus linguistics for the terminology of commerce and tourism
- Semantic relations in e-commerce terminology
- Rhetorical relations and text types
- English for international tourism in websites, brocures and the English press
- English for commerce in websites and in the English press (The Economist)
- Discourse and commerce: Fair trade, Greenspeak, Netspeak and Sustainability.
- Discourse and Tourism: Hospitality, Tradition, Heritage, Offer Diversification
- Figurative language and multimodality
Further bibliographical references and the authentic texts analysed during the course will be available at the e-learning website dedicated to this course

Reference texts
Author Title Publishing house Year ISBN Notes
De Beaugrande, Robert and Wofgang U. Dressler Introduction to Text Linguistics Longman 1981 0-582-55485-3
Halliday, Teubert, Yallop Lexicology and Corpus Linguistics Continuum 2004 0826448623 Il libro è indicato soprattutto per chi non ha acquisito in precedednza una competenza sulla corpus linguistics
Cope Bill, Kalantzis Mary Making Sense. Reference, agency, and structure in a grammar of multimodal meaning Cambridge University Press 2020 Ai fini del corso è sufficiente studiare il capitolo introduttivo
Mocini Renzo The Promotional Functionality of Evaluative Language in Tourism Discourse Università del Salento 2013 Articolo in formato pdf disponibile su moodle
Mocini Renzo The Verbal Discourse of Tourism Brochures Annali SS Università del Salento 2005 Articolo disponibile in pdf su moodle

Examination Methods

In the final exam students will write a guided essay about the topics of the syllabus and will also analyze a text making clear reference to the analytical tools of the syllabus and the bibliography discussed during the course

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE