International logistics and marketing management
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
secondo semestre magistrali dal Feb 24, 2020 al May 29, 2020.
The purpose of the module is to provide an specific knowledge about the instruments of logistics management which allows firms to realize the customer satisfaction across global supply chain. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm. In sum the goal of this course is to provide the main knowledge in order to face the problems of international marketing and logistics. The students should also develop the ability to identify, formulate and solve problems autonomously on the topic of the class.
Logistics is usually managed all the movement and storage activities that are associated with product and service flow. While marketing concept guides firms to look for customer satisfaction at a profit ina coordinator manner and also guides company to develop, keep and enhance interfirm relationships to satisfy customers.
The course begins with the general explanations of global supply chain management in line with international logistics infrastructure and continues with the main implementations of logistics activities, discussing particolarly the trade off between costs and service.
Within this scope, it has been targeted to introduce various sub concepts collectively through the baseline of international logistics and global marketing along with the processes for the entities of global supply chain management to enable students to understand the effects of the international logistics on international business and relations between customers and suppliers. Students will learn the complexities businesses deal with in trasporting raw materials/semifinished products/products from distant locations, receiving them in various ports or freight village, transporting them to warehouses accessible through multiple modes of transportation, storing them efficiently and then distributing them to customers through node and links (networks) that allow to balance service and costs.
The main topics of the class are: role of logistics in supply chains; customer value creation and global customer service,marketing-logistics management, choice of transportation mode ; information sharing in global supply chains, logistics outsourcing, 3pl role, supply chain strategy (lean-agile);, Logistics performance, inventory management, global risk management and offshoring, Global Supply Chain Sustainability and Future Trends, Omnichannel strategy and order fulfilment.
Business case and role play are discussed in class.
All materials and papers uploaded in the e-learning area are mandatory for the exam
Due to the Covid19 pandemic, the 2021 winter exam session will be administered online using the Moodle platform.
The written part consists of an open question relating to a business case with respect to which the student has to propose a suitable solution (evaluation 80% of total)
The written exam lasts 45-50 minutes and will provide students with maximum 30/30 points.
The oral examination is evaluated with 20% of the overall mark and it consists of establishing the critical knowledge of the contents of the study material. Short reports written and presented in classromm by students shall contribuite to the final mark up to 1-2 additional points on the mark obtained with the written exam.