Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| Periodo generico | Oct 1, 2022 | May 31, 2023 |
| Primo semestre (lauree magistrali) | Oct 3, 2022 | Dec 23, 2022 |
| Secondo semestre (lauree magistrali) | Feb 20, 2023 | May 19, 2023 |
| Session | From | To |
|---|---|---|
| Sessione invernale (lauree magistrali) | Jan 9, 2023 | Feb 17, 2023 |
| Sessione estiva (lauree magistrali) | May 22, 2023 | Jul 7, 2023 |
| Sessione autunnale (lauree magistrali) | Aug 28, 2023 | Sep 22, 2023 |
| Session | From | To |
|---|---|---|
| Sessione autunnale | Dec 5, 2022 | Dec 7, 2022 |
| Sessione straordinaria riservata MS e MCI | Feb 24, 2023 | Feb 24, 2023 |
| Sessione invernale | Apr 4, 2023 | Apr 6, 2023 |
| Sessione estiva | Sep 5, 2023 | Sep 7, 2023 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
Cicogna Veronica
veronica.cicogna@univr.it
045 802 8246
massimo.melchiori@univr.it
Peluso Eugenio
eugenio.peluso@univr.it
045 8028104
giovanni.sandrini@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
1 module between the following1 module between the following2° Year activated in the A.Y. 2023/2024
| Modules | Credits | TAF | SSD |
|---|
1 module between the following1 module between the following1 module between the following| Modules | Credits | TAF | SSD |
|---|
1 module between the following1 module between the following| Modules | Credits | TAF | SSD |
|---|
1 module between the following1 module between the following1 module between the following| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Strategic Marketing (2022/2023)
Teaching code
4S008088
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Secondo semestre (lauree magistrali) dal Feb 20, 2023 al May 19, 2023.
Learning objectives
The aim is to enable student to have the specific marketing competencies at both strategic and operational level. The student will be able to draw up a marketing plan managing the main strategic and operational marketing tools. Several case studies at a national and international level will be analysed. Within the course, a team project will be realized to develop a marketing plan. Such project work will enable students with relational and communication skills, improving their interaction with other students in order to face and manage together complex case studies.
Program
The marketing concept
• The marketing orientation concept
• The impact of globalization
• The new digital technologies and the impact on firms and consumers
• The marketing plan
• Analytical marketing
-Market attractiveness analysis
-Company competitiveness analysis
-Customers’ needs analysis
-The customer purchase behaviour
- Measuring customers’ response
• Formulation of a marketing strategy
- Marketing objectives
- Marketing targeting and positioning
• Implementing of operational marketing
- New product decisions
- Brand management
- Distribution channel decisions
- Pricing decisions
- Communication decisions
-Web marketing and social media marketing
• Measuring marketing performance
Bibliography
Learning assessment procedures
The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book. The exam will be take in place but the online exam will be allowed for those students who will request it.
Type D and Type F activities
SOFT SKILLS
Find out more about the Soft Skills courses for Univr students provided by the University's Teaching and Learning Centre: https://talc.univr.it/it/competenze-trasversali
CONTAMINATION LAB
The Contamination Lab Verona (CLab Verona) is an experiential course with modules on innovation and enterprise culture that offers the opportunity to work in teams with students from all areas to solve challenges set by companies and organisations.
Upon completion of a CLab, students will be entitled to receive 6 CFU (D- or F-type credits).
Find out more: https://www.univr.it/clabverona
PLEASE NOTE: In order to be admitted to any teaching activities, including those of your choice, you must be enrolled in the academic year in which the activities in question are offered. Students who are about to graduate in the December and April sessions are therefore advised NOT to undertake extracurricular activities in the new academic year in which they are not enrolled, as these graduation sessions are valid for students enrolled in the previous academic year. Therefore, students who undertake an activity in an academic year in which they are not enrolled will not be granted CFU credits.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Ciclo tematico di conferenze: “Conflitti. Riconoscere, prevenire, gestire” - 2022/2023 | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Securitisation transactions - Focus on securitisations of OF NPL / NPE /UTP | D |
Michele De Mari
(Coordinator)
|
| 1° 2° | Soft Skills Coaching Days - 2022/2023 | D |
Paola Signori
(Coordinator)
|
| 1° 2° | The Fashion Lab - 2022/23 | D |
Caterina Fratea
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Economic Thinking and Thesis Writing | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Job club | D |
Paola Signori
(Coordinator)
|
| 1° 2° | Data Analysis Laboratory with R (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Advanced Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Excel Laboratory (Vicenza) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Piano di marketing 2022/23 | D |
Fabio Cassia
(Coordinator)
|
| 1° 2° | Programming in Mathlab | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Business & predictive analytics for International Firms (with Excel Applications) - 2022/23 | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Multinational companies and their foreign direct investment - 2022/2023 | D |
Riccardo Fiorentini
(Coordinator)
|
| 1° 2° | Soft skills training for economics - 2022/23 | D |
Claudio Zoli
(Coordinator)
|
| 1° 2° | Topics in applied economics and finance - 2022/23 | D |
Claudio Zoli
(Coordinator)
|
| 1° 2° | Experience 3 Days as a Manager | D |
Riccardo Stacchezzini
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | The Chartered Accountant as a business consultant | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Integrated Financial Planning 2022/2023 | D |
Riccardo Stacchezzini
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Project "B-EDUCATION: ideas that count" - 1 cfu | D |
Roberto Bottiglia
(Coordinator)
|
| 1° 2° | Project "B-EDUCATION: ideas that count" - 2 cfu | D |
Roberto Bottiglia
(Coordinator)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Linguistic training CLA
Graduation
Internships
Gestione carriere
Student login and resources
Modalità di frequenza, erogazione della didattica e sedi
Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che, salvo diversa comunicazione del singolo docente, le lezioni siano videoregistrate e che vengano messe a disposizione sui relativi spazi e-learning degli insegnamenti alcune settimane dopo il loro svolgimento. Eccezioni a questa tempistica saranno possibili solo nel caso degli studenti a tempo parziale.
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
La sede di svolgimento delle lezioni e degli esami è l'University Hub
