Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno I
Seconda lingua straniera anno I
2° Year activated in the A.Y. 2014/2015
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno II
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno I
Seconda lingua straniera anno I
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno II
Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Strategic management applied to international markets (2013/2014)
Teaching code
4S02574
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
I semestre dal Oct 1, 2013 al Jan 11, 2014.
Location
VERONA
Learning outcomes
The course aims at providing a set of theoretical and practical tools to manage the firm’s internationalization process. Choices related to emerging market entry and to competition in business-to-business contexts will be particularly focused. Starting from the analysis of strategic decisions, some operational choices will be presented as well, including a focus on relational selling.
Examination Methods
The exam consists of a written test to assess accurate knowledge, followed by an oral exam. The oral exam is compulsory only for those students that have obtained a particularly high mark in the written test, for all other students it is optional.
Teaching materials e documents
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Bibliografia di 'Gestione strategica per i mercati internazionali' a.a. 2013-2014 (pdf, it, 9 KB, 10/6/13)
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Cassia F., 'Business-to-business branding' (per studenti non frequentanti) (pdf, it, 226 KB, 10/6/13)
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Marketing performance measurement in hotels, travel agencies and tour operators. A study of current practices (pdf, it, 99 KB, 12/30/15)
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Mutual value creation in component co-branding relationships (pdf, it, 172 KB, 11/17/15)
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Public administrators’ engagement in services co-creation. Factors that foster and hinder organisational learning about citizens (pdf, it, 178 KB, 12/30/15)
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The perceived effectiveness of social couponing campaigns for hotels in Italy (pdf, it, 219 KB, 12/30/15)