Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre | Sep 23, 2013 | Jan 10, 2014 |
| secondo semestre | Feb 17, 2014 | May 30, 2014 |
| Session | From | To |
|---|---|---|
| Sessione Invernale Esami | Jan 13, 2014 | Feb 15, 2014 |
| Sessione Estiva esami | Jun 3, 2014 | Jul 12, 2014 |
| Sessione Autunnale Esami | Aug 25, 2014 | Sep 10, 2014 |
| Session | From | To |
|---|---|---|
| Sessione di Lauree - Novembre | Nov 7, 2013 | Nov 8, 2013 |
| Sessione di Lauree - Aprile - Verona | Apr 9, 2014 | Apr 10, 2014 |
| Sessione di Lauree - Settembre | Sep 11, 2014 | Sep 12, 2014 |
| Period | From | To |
|---|---|---|
| Vacanze Natalizie | Dec 23, 2013 | Jan 4, 2014 |
| Vacanze Estive | Aug 11, 2014 | Aug 23, 2014 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
claudio.baccarani@univr.it
marco.bellia@univr.it
marina.berton@univr.it
Borghesi Antonio
antonio.borghesi@univr.it
+39 045 802 8218
daniela.cavallo@univr.it
silvano.corbella@univr.it
elisa.dallarosa@univr.it
Mussini Mauro
mauro.mussini@univr.it
stefano.rossi@univr.it
domenico.secondulfo@univr.it - domenico.secondulfo3@gmail.com
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2014/2015
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Corporate identity and business ethics (2014/2015)
Teaching code
4S02511
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
The teaching is organized as follows:
lezione 1
lezione 2
Learning outcomes
Course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications.
The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective.
With reagard to corporate identity, the main focus will be on brand as a catalyst of company identity and imagine.
Speaking of business ethics, such a topic will be developed with special consideration to practical issues and the subsequent models and tools.
Program
Evolution of firm-market relationship
Marketing rise and mid-life crisis
(The need for a ) Marketing Reform
Firm's audiences and touch points
Corporate Personality – Identity – Immge – Reputation
Corporate communication principles
Post-Modern Society – Personality – Consumer
Consumption and brand meaning in a post-modern context
Brand: notion, function, evolution, power, operating mechanisms
Building a succesful brand
Individual and social effects of branding
Ethical issues in branding and corporate behaviour
Principles and operating models for corporate ethics
* * * * *
Textbooks for A.A. 2012-2013 attending and non-attending students will be made available prior to course beginning
Examination Methods
The exam will be passed after an oral colloquium.
Teaching materials e documents
-
1 - Marca perde identità - E. Finzi
(it, 90 KB, 27/10/14)
-
3 - Dubbio unica certezza - G. Bocca
(it, 70 KB, 27/10/14)
-
3 - Era vulnerabilità - V. Codeluppi
(it, 79 KB, 27/10/14)
-
3 - Identità fissa - G. Papi
(it, 558 KB, 27/10/14)
-
3 - Il mondo di ieri - S. Zweig
(it, 2741 KB, 27/10/14)
-
3 - Invisible Badge - Change This
(it, 423 KB, 27/10/14)
-
4 - Manuale Visual Identity Policolor
(it, 9009 KB, 27/10/14)
-
5 - Brand Glossary - Brand Channel
(it, 136 KB, 27/10/14)
-
5 - Marca post-moderna - A. Semprini
(it, 174 KB, 27/10/14)
-
6 - Brand Architecture - D. Aaker
(it, 63 KB, 27/10/14)
-
6 - Unconscious branding - Change This
(it, 319 KB, 27/10/14)
-
Idea aziendalista dello studio
(it, 366 KB, 27/10/14)
-
Il tuo guru sei tu
(it, 1162 KB, 27/10/14)
-
Scordate il web - J. Franzen
(it, 186 KB, 27/10/14)
-
Students-Consumers - The Guardian
(it, 89 KB, 27/10/14)
-
Troppo presto per non sperare - R. Solnit
(it, 2439 KB, 27/10/14)
-
Viva il presente - S. Pinker
(it, 1332 KB, 27/10/14)
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Linguistic training CLA
Graduation
List of thesis proposals
| theses proposals | Research area |
|---|---|
| Brand identity e corporate brand storytelling | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
Gestione carriere
Student login and resources
Modalità di frequenza, erogazione della didattica e sedi
Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano registrate e che le registrazioni vengano messe a disposizione sui relativi moodle degli insegnamenti, salvo diversa comunicazione del singolo docente.
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
Le sedi di svolgimento delle lezioni e degli esami sono le seguenti
