Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2016/2017
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Place marketing (2016/2017)
Teaching code
4S02518
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo semestre Magistrali dal Sep 26, 2016 al Jan 13, 2017.
Learning outcomes
The course aims to analyze the ways to support the competitiveness of a local area, defined as the ability to attract businesses and people in connection with the exploitation of geographical and human resources located in that area.
Program
The module involves a range of teaching strategies including lectures, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities.
Examination Methods
1 hour written examination made up of open questions to test basic knowledge. If passed, oral examination to test critical analysis skills will take place.
Teaching materials e documents
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CHI (pdf, it, 35 KB, 10/4/16)
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Crea un logo (pdf, it, 243 KB, 11/6/16)
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Fasi Piano di Marketing (pdf, it, 24 KB, 12/5/16)
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Genius loci (pdf, it, 252 KB, 10/4/16)
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Immagine1 (jpeg, it, 47 KB, 10/16/16)
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Immagine2 (jpeg, it, 26 KB, 10/16/16)
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Lettura da C'è Nessuno? (pdf, it, 19 KB, 10/10/16)
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Marketing territoriale 2016 (octet-stream, it, 1180 KB, 11/15/16)
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Marketing Umanistico (pdf, it, 61 KB, 11/6/16)
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MKT 2016 (octet-stream, it, 68 KB, 10/9/16)
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MKT Flow Chart (pdf, it, 531 KB, 12/5/16)
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MKT Magnaghi (msword, it, 180 KB, 10/23/16)
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MKT Modello qualità (pdf, it, 530 KB, 10/23/16)
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Per una rivisitazione delle relazioni tra impresa e territorio (pdf, it, 57 KB, 10/4/16)
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Report InvestinVerona (octet-stream, it, 2967 KB, 11/29/16)
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Report Progetto Turisti Residenti (octet-stream, it, 1406 KB, 11/29/16)
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Schema territorio (pdf, it, 160 KB, 10/9/16)
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Semantiche del Territorio (pdf, it, 292 KB, 9/27/16)