Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

A.A. 2016/2017

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
Primo semestre Magistrali Sep 26, 2016 Jan 13, 2017
Secondo Semestre Magistrali Feb 27, 2017 Jun 1, 2017
Exam sessions
Session From To
Appelli esami sessione invernale Jan 16, 2017 Feb 17, 2017
Appelli esami sessione estiva Jun 5, 2017 Jul 7, 2017
Appelli esami sessione autunnale Aug 28, 2017 Sep 15, 2017
Degree sessions
Session From To
Sessione autunnale Nov 30, 2016 Dec 1, 2016
Sessione invernale Apr 5, 2017 Apr 7, 2017
Sessione estiva Sep 11, 2017 Sep 13, 2017
Holidays
Period From To
Vacanze natalizie Dec 23, 2016 Jan 5, 2017
Vacanze pasquali Apr 14, 2017 Apr 18, 2017
Vacanze estive Aug 7, 2017 Aug 25, 2017

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C D G M P R S Z

Baccarani Claudio

claudio.baccarani@univr.it

Berton Marina

marina.berton@univr.it

Brunetti Federico

federico.brunetti@univr.it 045 802 8494

Capitello Roberta

roberta.capitello@univr.it 045 802 8488

Castellani Paola

paola.castellani@univr.it 045 802 8127

Cavallo Daniela

daniela.cavallo@univr.it

Confente Ilenia

ilenia.confente@univr.it 045 802 8174

Corbella Silvano

silvano.corbella@univr.it 045 802 8217

Dalla Rosa Elisa

elisa.dallarosa@univr.it

Demo Edoardo

edoardo.demo@univr.it 045 802 8782 (VR) 0444.393930 (VI)

Gaeta Davide Nicola Vincenzo

davide.gaeta@univr.it 045 683 5632

Goldoni Giovanni

giovanni.goldoni@univr.it 045 802 8792

Grossi Luigi

luigi.grossi@univr.it 045 802 8247

Minozzo Marco

marco.minozzo@univr.it 045 802 8234

Mussini Mauro

mauro.mussini@univr.it

Rossi Stefano

stefano.rossi@univr.it

Russo Ivan

ivan.russo@univr.it 045 802 8161 (VR)

Secondulfo Domenico

domenico.secondulfo@univr.it - domenico.secondulfo3@gmail.com

Signori Paola

paola.signori@univr.it 0444 393942 (VI) 045 802 8492 (VR)

Stacchezzini Riccardo

riccardo.stacchezzini@univr.it 045 802 8186

Zarri Luca

luca.zarri@univr.it 045 802 8101

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S02511

Coordinatore

Federico Brunetti

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Language

Italian

Period

Primo semestre Magistrali dal Sep 26, 2016 al Jan 13, 2017.

Learning outcomes

The course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications.
The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective.
With regard to corporate identity, the main focus will be on brand as a catalyst of company identity and image.
As for business ethics, special consideration will be devoted to practical issues and the subsequent models and tools.

Program

Corporate Module
Brand is nowadays one of the most valuable assets companies can leverage to differentiate their output in the tremendous offerings variety consumers are facing.
In the post-modern era, where great ideologies and value systems are drawing back, people interact with brands to build, express or at least integrate their identity.
Brands therefore act as a resource consumers can deal with, both on intellectual and on emotional level, to address their identity needs.
Brand, finally, can be viewed as one of the most important social texts in contemporary culture. As such, for its formal and substantive features, it is an essential sense-making device in our society.

To explore such issues, this course provides relevant and upto-date theories, concepts, techniques, and models in branding. The course will interweave lectures, case discussions, guest speakers, and group projects.
Moreover, this course relies on a variety of learning resources; in particolar, beside the textbook, a lot of documents, additional readings, web sites links and materials are made available in the e-learning platform so as to make the course a rich experience in terms of knowledge acquisition.

Corporate module aims are:
- understand the rationales of brand relevance, both from firm and consumer point of view
- understand branding sociological and psychological background
- understand the brand meaning building process
- acquire brand elements and their working modes
- know stages and activities involved in brand design
- become familiar with the most recent branding approaches and future trends in branding

After examining some introductory topics, the specific contents are organized in three main sections: brand under standing, brand building and brand management.
Brand leadership and Brand equity
Marketing Institutionalization
Evolution of Marketing
Modern and Post-Modern Era
Post-Modernity & Marketing
Consumer personality and consumption choices
Brand as a Text / Sign
UNDERSTANDING: BRAND ALPHABET
Brand origin and Brand definition
Brand structure and operating mechanisms
Brand Personality, Identity, Image and Reputation
Anatomy of the Brand: values, brand elements and brand associations
BUILDING A SUCCESSFUL BRAND
Challenges in Brand building
Brand Positioning and Perceptioning
Storytelling
Iconic Brand
Lovemarks
Neurobranding / Behavioral branding
Future approaches:
Affiliation and Customer Advocacy
The speaking brand
Human touch
Humankind
Age of You and Wikibrand
BRAND MANAGEMENT
Brand Architecture: Branded house and House of brands
Brand Extension
Brand Portfolio

Brand & Happiness

(The need for) Marketing reform
CIEI Manifesto 2015/16

Examination Methods

The exam will be passed after an oral colloquium.

Textbook:
L. Minestroni, Manuale della marca, Fausto Lupetti Editore, Bologna, 2010

Type D and Type F activities

List of courses with unassigned period
years Modules TAF Teacher
1° 2° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)
1° 2° Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Linguistic training CLA


Graduation

List of theses and work experience proposals

theses proposals Research area
Il futuro del corporate reporting (COVID19) Various topics
Le nuove sfide per le supply chain (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics

Internships


Gestione carriere


Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.