Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Editoria e giornalismo - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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A course to be chosen among the following
A course to be chosen among the following
One or two courses to be chosen among the following
Three courses to be chosen among the following
2° Year activated in the A.Y. 2017/2018
Modules | Credits | TAF | SSD |
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A course to be chosen among the following
A course to be chosen among the following
Modules | Credits | TAF | SSD |
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A course to be chosen among the following
A course to be chosen among the following
One or two courses to be chosen among the following
Three courses to be chosen among the following
Modules | Credits | TAF | SSD |
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A course to be chosen among the following
A course to be chosen among the following
Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Management for businesses in the publishing sector (2016/2017)
Teaching code
4S02881
Teacher
Coordinator
Credits
12
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Sem. IB, Sem. IIA, Sem. IIB
Learning outcomes
Insegnamento di Management per l’editoria (LM 19) – 12CFU
Insegnamento di Management per l’editoria (LM 19) – 12CFU
SECS-P/08: ECONOMIA E GESTIONE DELLE IMPRESE
Obiettivi formativi
Eng.: Mission of the class in “Publishing Management” is to give an advanced preparation in the field in order to form professionals able to work with different duties in the publishing sector. For this purpose, the course also aims to provide the main models and principles of management.
Program
Insegnamento di Management per l’editoria (LM 19) – 12CFU
SECS-P/08: ECONOMIA E GESTIONE DELLE IMPRESE
Programma
Eng.
- Firm and management: some introductory concepts
- From the entrepreneurial idea to its fulfillment: the business plan perspective
- The market and the customers: analyses and decisions
- The competitive advantage
- Some tools to evaluate the economic sustainability of the business idea progetto (break-even point, average costs, etc.)
- The firms’ growth strategies
- Some relevant decisions about pricing, product, distribution and communication
Bibliografia/References
Fontana F., Caroli M., “Economia e gestione delle imprese”, 4° Edizione, 2013, McGraw-Hill, capp. 1,2,3,4,5,6,7.
Dubini, P., “Voltare pagina? Le trasformazioni del libro e dell’editoria”, Pearson.
Oral exam
Author | Title | Publishing house | Year | ISBN | Notes |
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FRANCO FONTANA, MATTEO CAROLI | ECONOMIA E GESTIONE DELLE IMPRESE | MCGRAW-HILL | 2017 | 978-88-386-6781-7 | |
PAOLA DUBINI | VOLTARE PAGINA? (Edizione 4) | PEARSON | 2017 | 9788871926599 |
Examination Methods
oral exam
Oral exam