Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Lingue e culture per il turismo e il commercio internazionale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1st foreign literature and culture
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
2nd foreign literature and culture
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
9
C
SECS-P/08
3
F
INF/01
9
C
IUS/04
6
A
L-FIL-LET/12

2° Year   activated in the A.Y. 2016/2017

ModulesCreditsTAFSSD
First language foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/10
Second language foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/10
First language foreign literature and culture or a related course
9
A
L-LIN/13
9
A
L-LIN/13
Second language foreign literature and culture or a related course
9
A
L-LIN/13
9
A
L-LIN/13
First language foreign literature and culture or a related course
9
A
L-LIN/06
9
A
L-LIN/05
Second language foreign literature and culture or a related course
9
A
L-LIN/06
9
A
L-LIN/05
First language foreign literature and culture or a related course
9
A
L-LIN/03
9
A
L-LIN/03
Second language foreign literature and culture or a related course
9
A
L-LIN/03
9
A
L-LIN/03
First language foreign literature and culture or a related course
9
A
L-LIN/21
9
A
L-LIN/21
Second language foreign literature and culture or a related course
9
A
L-LIN/21
9
A
L-LIN/21
Second language foreign literature and culture or a related course
9
A
L-OR/21
9
A
L-OR/21
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
6
A
SPS/08
6
C
M-GGR/02
6
A
L-FIL-LET/10
6
C
SECS-P/12

3° Year   activated in the A.Y. 2017/2018

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
9
C
IUS/21
9
C
SECS-P/08
3rd foreign Language (b1)
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
6
S
-
6
E
-
ModulesCreditsTAFSSD
1st foreign language
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2nd foreign language
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1st foreign literature and culture
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
2nd foreign literature and culture
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
9
C
SECS-P/08
3
F
INF/01
9
C
IUS/04
6
A
L-FIL-LET/12
activated in the A.Y. 2016/2017
ModulesCreditsTAFSSD
First language foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/10
Second language foreign literature and culture or a related course
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/10
First language foreign literature and culture or a related course
9
A
L-LIN/13
9
A
L-LIN/13
Second language foreign literature and culture or a related course
9
A
L-LIN/13
9
A
L-LIN/13
First language foreign literature and culture or a related course
9
A
L-LIN/06
9
A
L-LIN/05
Second language foreign literature and culture or a related course
9
A
L-LIN/06
9
A
L-LIN/05
First language foreign literature and culture or a related course
9
A
L-LIN/03
9
A
L-LIN/03
Second language foreign literature and culture or a related course
9
A
L-LIN/03
9
A
L-LIN/03
First language foreign literature and culture or a related course
9
A
L-LIN/21
9
A
L-LIN/21
Second language foreign literature and culture or a related course
9
A
L-LIN/21
9
A
L-LIN/21
Second language foreign literature and culture or a related course
9
A
L-OR/21
9
A
L-OR/21
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
6
A
SPS/08
6
C
M-GGR/02
6
A
L-FIL-LET/10
6
C
SECS-P/12
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Principles of international marketing [Cognomi M-Z]  (2017/2018)

Teaching code

4S02443

Teacher

Lucia Nazzaro

Coordinator

Lucia Nazzaro

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Semester 2 dal Feb 26, 2018 al Jun 9, 2018.

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The course aims to provide students with cultural differences between different enterprises and consumers all over the world and also to provide them with principles of marketing, by paying specific attention to international marketing.

Program

MARKETING PROCESS
- Marketing and its evolution
- Marketing and international businesses
- Marketing planning
- Environment of marketing
- Marketing between ethics and CSR

Understanding consumers and markets in marketing perspective
- Consumer behavior
- Industrial markets and behavior's businesses
- Reserach of marketing
- Segmentation and positioning
- Global market

MEETING OPPORTUNITIES OF MARKETING
- Development of new products
- Services in terms of marketing
- Price
- Marketing channels
- Integrated communication
- Advertising and public relations
- Sales management
- Online marketing

Reference texts
Author Title Publishing house Year ISBN Notes
Kerin R.A., Hartley S.W., Rudelius W. e Pellegrini L. Marketing (Edizione 3) McGraw-Hill 2014 9788838668319

Examination Methods

Written and oral examination.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE