Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Lingue e culture per il turismo e il commercio internazionale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2ND FOREIGN LANGUAGE
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1ST FOREIGN LITERATURE AND CULTURE
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
1ST FOREIGN LITERATURE AND CULTURE
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
-

2° Year   activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2ND FOREIGN LANGUAGE
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1ST FOREIGN LITERATURE AND CULTURE OR A RELATED COURSE
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
2ND FOREIGN LITERATURE AND CULTURE OR A RELATED COURSE
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-OR/21
9
A
L-OR/21
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
6
C
M-GGR/02
6
A
L-FIL-LET/10
6
C
SECS-P/12
6
A
SPS/08

3° Year   activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2ND FOREIGN LANGUAGE
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
9
C
IUS/21
9
C
SECS-P/08
Training
6
S
-
Final exam
6
E
-
ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
2ND FOREIGN LANGUAGE
9
A
L-OR/21
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
1ST FOREIGN LITERATURE AND CULTURE
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
1ST FOREIGN LITERATURE AND CULTURE
6
A
L-OR/21
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
-
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
2ND FOREIGN LANGUAGE
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
1ST FOREIGN LITERATURE AND CULTURE OR A RELATED COURSE
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
2ND FOREIGN LITERATURE AND CULTURE OR A RELATED COURSE
9
A
L-LIN/11
9
A
L-LIN/10
9
A
L-LIN/13
9
A
L-OR/21
9
A
L-OR/21
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/06
9
A
L-LIN/05
6
C
M-GGR/02
6
A
L-FIL-LET/10
6
C
SECS-P/12
6
A
SPS/08
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
3rd foreign language B1 level
3
F
-
Between the years: 1°- 2°- 3°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Principles of tourism marketing  (2023/2024)

Teaching code

4S02445

Teacher

Francesca Bazzani

Coordinator

Francesca Bazzani

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre (Lingue e letterature straniere) dal Feb 19, 2024 al May 25, 2024.

Courses Single

Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The course contributes the managerial knowledge inside the degree course. It aims to give an introduction to the principles and way of thinking typical of corporate marketing. Topics related to tourism industry will be focused as well as problems regarding strategic and operating marketing, taking the perspective of the tourist business (accommodation, transport, tour organization) in its changing environment (globalization, new trends in consumer behavior, ICT development). The course will introduce theory and case histories, examples and professionals’ invited speeches. At the end of the course, students will have to be able to identify marketing oriented behaviors and relative tools inside business decisions.

Prerequisites and basic notions

None

Program

Introduction to tourism marketing
The features of services in tourism marketing
Marketing environment
The role of marketing in strategic planning
Marketing information systems and marketing research
Buying behavior in consumer and organizations markets
Segmentation, targeting and positioning
Development of the marketing mix for tourism and hospitality industry
Pricing
Distribution channels
Promotion: communication, sales promotion, advertising
Direct marketing and online marketing
Destination marketing
The marketing plan
→ For attending students, teaching consist in lectures, where basic knowledge is delivered together with business cases, examples and living testimonials. Using e learning platform, slides are uploaded at the end of each teaching week. Additional material will be uploaded on e learning platform and also optional readings can be found on social network platform (closed group).
→ Incoming ERASMUS students are asked to contact professor Ugolini at the beginning of the course in order to agree with the teaching methods and assessment tests
Last update: 02/2024

Bibliography

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Didactic methods

The teaching activity consists in lectures with presentations of cases and real examples, as well as markers' testimonials. Participants are recommended to register with Moodle. There the slides will be regularly published and all the detailed information will be provided.

Learning assessment procedures

An oral examination with open questions will be carried out to assess:
- knowledge of concepts,
-ability to apply knowledge;
-appropriate use of the technical language.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The assessment is based on the following elements: level of knowledge, ability to apply knowledge critically, ability to use proper jargon

Criteria for the composition of the final grade

The assessment is based on the following elements: level of knowledge, ability to apply knowledge critically, ability to use proper jargon

Exam language

Italiano

Sustainable Development Goals - SDGs

This initiative contributes to the achievement of the Sustainable Development Goals of the UN Agenda 2030. More information on sustainability