Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
---|
1ST FOREIGN LANGUAGE
2ND FOREIGN LANGUAGE
1ST FOREIGN LITERATURE AND CULTURE
German literature and culture 1
1ST FOREIGN LITERATURE AND CULTURE
German literature and culture 1
2° Year activated in the A.Y. 2022/2023
Modules | Credits | TAF | SSD |
---|
1ST FOREIGN LANGUAGE
2ND FOREIGN LANGUAGE
1ST FOREIGN LITERATURE AND CULTURE OR A RELATED COURSE
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
2ND FOREIGN LITERATURE AND CULTURE OR A RELATED COURSE
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Geography of communication and international trade
Italian literature and culture
Modern and Contemporary Economic History
Theory and Techniques of communication
3° Year activated in the A.Y. 2023/2024
Modules | Credits | TAF | SSD |
---|
1ST FOREIGN LANGUAGE
2ND FOREIGN LANGUAGE
Comparative and European Public law
Principles of international marketing
Modules | Credits | TAF | SSD |
---|
1ST FOREIGN LANGUAGE
2ND FOREIGN LANGUAGE
1ST FOREIGN LITERATURE AND CULTURE
German literature and culture 1
1ST FOREIGN LITERATURE AND CULTURE
German literature and culture 1
Modules | Credits | TAF | SSD |
---|
1ST FOREIGN LANGUAGE
2ND FOREIGN LANGUAGE
1ST FOREIGN LITERATURE AND CULTURE OR A RELATED COURSE
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
2ND FOREIGN LITERATURE AND CULTURE OR A RELATED COURSE
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Geography of communication and international trade
Italian literature and culture
Modern and Contemporary Economic History
Theory and Techniques of communication
Modules | Credits | TAF | SSD |
---|
1ST FOREIGN LANGUAGE
2ND FOREIGN LANGUAGE
Comparative and European Public law
Principles of international marketing
Modules | Credits | TAF | SSD |
---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Principles of international marketing [Cognomi A-L] (2023/2024)
Teaching code
4S02443
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
II semestre (Lingue e letterature straniere) dal Feb 19, 2024 al May 25, 2024.
Courses Single
Authorized
Learning objectives
The course aims to familiarize students with the role of marketing in the relationship between firm and market, especially from an international perspective. Participants will acquire the principles of strategic and operational marketing as well as the tools to understand customer behavior in domestic and international markets. Through the analysis of case studies, students will also develop the ability to critically evaluate real-life situations.
Prerequisites and basic notions
Principles of Management
Program
- The marketing concept
- Strategic marketing
- Consumer behaviour
- Marketing research
- The marketing mix: product, price, place, promotion
REFERENCES
Kerin, Hartley, Pellegrini, Massara, Corsaro, Marketing, McGraw-Hill, Milano, 2020, 4th edition.
Attending students:
- Chapters 1, 3, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 19, 20, 22, 23.
- notes from lectures
- slides
- seminar lectures by industry experts.
Non attending students:
- Chapters 1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 19, 20, 21, 22, 23.
Bibliography
Didactic methods
The course includes face-to-face and interactive lessons, as well as meetings with entrepreneurs and managers.
Learning assessment procedures
The exam consists of a written test which is compulsory for all with five precise questions aimed at ascertaining the knowledge, skills and competences acquired by the students. There is also a compulsory oral test for students who obtain a score of 29 or 30 in the written test. The oral test is instead optional for students who obtain a score between 18 and 28 in the written test.
Evaluation criteria
Evaluation criteria:
- level of knowledge about each topic related
- ability to link different topics
- ability to apply knowledge to real cases and situations;
- appropriate use of the technical language.
Criteria for the composition of the final grade
The final score is given by the sum of the scores obtained from the individual answers. Each of the 5 answers is assigned a score ranging from 0 to 6 points. To pass the exam, a minimum grade of 18/30 is required.
The oral test (compulsory or optional) can confirm, raise or lower the mark of the written test.
Exam language
Italiano