English linguistics for tourism and commerce
Scientific Disciplinary Sector (SSD)
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH
II SEMESTRE dal Feb 27, 2017 al Jun 10, 2017.
The course aims at focusing on the main principles of pragmatics, with specific reference to speech acts, and the leading role that it plays in authentic communicative exchanges as well as in business English and English for Tourism. Theoretical framework will be supported by single cases taken from written and oral passages. Extracts from promotional tools, such as brochures, leaflets and Internet marketing through websites, will be analysed from a linguistic point of view, specifically connected to pragmatics.
The programme will explore the following aspects:
- Introduction to the concept of pragmatics
- Intercultural pragmatics
- English varieties
- Socio-cultural and situational context
- Cooperative principle
- Speech acts
- Communicative strategies
- Persuasive language
- ESP/ English for Tourism
Lesson slides (downloadable from the Moodle platform)
Beeton, Susan. 2016. Film-Induced Tourism. Bristol: Chanel View Publications (Part 1: ch. 1 – 2)
Dann, Graham M.S. 1996. The Language of Tourism. A Sociolinguistic Perspective. Oxon: CAB (ch. 1, 2, 3, 6, 7).
Gotti, Maurizio. 2006. “The Language of Tourism as specialized discourse”. In Palusci O. e Francesconi S. (eds.) Translating Tourism: Linguistc/Cultural Representations. Trento: Univ. Trento, pp. 15-34.
Paltridge, Brian, Sue Starfield. (eds.) 2013. The Handbook of English for Specific Purposes. Malden, Blackwell (ch. 1).
Mey, Jacob L. 2000. When voices clash. A study in literary pragmatics. Berlin/New York: Mouton (ch. 8, 9, 10).
Mey, Jacob L. 2001. Pragmatics. An Introduction. Malden: Blackwell (ch. 1, 2, 3, 4, 5, 6).
Un saggio a scelta tra:
D’Egidio, Angela. 2014. “The Language of Tourists in English and Italian Travel Blogs and Trip Reports: a Corpus-Based Analysis”. Lingue Culture Mediazioni / Languages Cultures Mediations, 1 1/2, pp. 145-161.
Manca, Elena. 2008. “From phraseology to culture: qualifying adjectives in the language of tourism”. IJCL 13.3 - Special Issue “Patterns, meaningful units and specialized discourses” a cura di Ute Roemer e Rainer Schulze, pp. 368-385.
Prachanant, Nawamin. 2012. “Needs Analysis on English Language Use in Tourism Industry”. Procedia - Social and Behavioral Sciences 66 ( 2012 ) 117 – 125 s 66, pp. 117 – 125.
The present list will be constantly updated. The final version will be available at the end of the course.
Students who are not able to attend lessons are invited to contact the instructor to obtain the password to access the course's Moodle area.