Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Editoria e giornalismo - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

2° Year  activated in the A.Y. 2017/2018

ModulesCreditsTAFSSD
A course to be chosen among the following
A course to be chosen among the following
Specialized training in journalism or publishing field
6
F
-
Dissertazione
24
E
-
activated in the A.Y. 2017/2018
ModulesCreditsTAFSSD
A course to be chosen among the following
A course to be chosen among the following
Specialized training in journalism or publishing field
6
F
-
Dissertazione
24
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

iIntroductory
padvanced
mMasterful

Teaching code

4S02881

Credits

12

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Sem. IB, Sem. IIA, Sem. IIB

Learning outcomes

Insegnamento di Management per l’editoria (LM 19) – 12CFU


Insegnamento di Management per l’editoria (LM 19) – 12CFU

SECS-P/08: ECONOMIA E GESTIONE DELLE IMPRESE

Obiettivi formativi

Eng.: Mission of the class in “Publishing Management” is to give an advanced preparation in the field in order to form professionals able to work with different duties in the publishing sector. For this purpose, the course also aims to provide the main models and principles of management.

Program







Insegnamento di Management per l’editoria (LM 19) – 12CFU

SECS-P/08: ECONOMIA E GESTIONE DELLE IMPRESE

Programma
Eng.
- Firm and management: some introductory concepts
- From the entrepreneurial idea to its fulfillment: the business plan perspective
- The market and the customers: analyses and decisions
- The competitive advantage
- Some tools to evaluate the economic sustainability of the business idea progetto (break-even point, average costs, etc.)
- The firms’ growth strategies
- Some relevant decisions about pricing, product, distribution and communication

Bibliografia/References
Fontana F., Caroli M., “Economia e gestione delle imprese”, 4° Edizione, 2013, McGraw-Hill, capp. 1,2,3,4,5,6,7.
Dubini, P., “Voltare pagina? Le trasformazioni del libro e dell’editoria”, Pearson.



Oral exam


Reference texts
Author Title Publishing house Year ISBN Notes
FRANCO FONTANA, MATTEO CAROLI ECONOMIA E GESTIONE DELLE IMPRESE MCGRAW-HILL 2017 978-88-386-6781-7
PAOLA DUBINI VOLTARE PAGINA? (Edizione 4) PEARSON 2017 9788871926599

Examination Methods


oral exam












Oral exam









Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE