Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
C
SECS-P/08
6
B
SECS-P/12
9
B
SECS-S/03
Stage
6
F
-

2° Year   It will be activated in the A.Y. 2025/2026

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
It will be activated in the A.Y. 2025/2026
ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Omnichannel marketing communications  (It will be activated in the A.Y. 2025/2026)

Teaching code

4S012735

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE

Learning objectives

The course aims to delve into theoretical, technical, and practical marketing and communication skills, with the goal of acquiring abilities useful for proposing omnichannel solutions to corporate communication challenges. The approach is centered around omnichannel and cross-channel communication, aligned with modern digital conversational models. Special attention is given to the various phases of a marketing and communication plan, including defining communication objectives and targets, message and copy strategy, media selection, channel planning, editorial calendars, budgeting, and relevant metrics. Through a pragmatic and interactive teaching method, students will practice translating these decisions into an operational plan, integrating offline and online touchpoints. Project work on current topics will be proposed to learn and experiment with new techniques in visual coding, video, and podcasts, including the use of generative artificial intelligence.