Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
C
SECS-P/08
6
B
SECS-P/12
9
B
SECS-S/03
Stage
6
F
-

2° Year   It will be activated in the A.Y. 2025/2026

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
It will be activated in the A.Y. 2025/2026
ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Intellectual property and competition law  (2024/2025)

Teaching code

4S02897

Teacher

Anna Genovese

Coordinator

Anna Genovese

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

IUS/04 - BUSINESS LAW

Period

Secondo semestre LM dal Feb 17, 2025 al May 23, 2025.

Courses Single

Not Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The aim of the course is to offer students a general view of the national and international discipline of intellectual property and competition law. Through the analysis of selected juridical cases, lectures also intend to increase students’ capability of recognizing juridical problems related to marketing, communication and advertising, R&D and transfer of technology.

Prerequisites and basic notions

Institutional knowledge of commercial law

Program

The program intends to address the most relevant legal institutions of industrial and competition law, with a view to providing an exhaustive overview of the rules that regulate corporate communication as well as the rationale underlying them. The theoretical explanation will then be accompanied by a practical approach to the subject, through the presentation of case studies and related discussion of the problems to be resolved in order to set up the company's marketing strategies concerning the exploitation of its intangible assets in a legally correct manner. In summary, the program will focus on the following topics: - Antitrust law - Unfair competition - Unfair commercial practices - Trademark and distinctive signs - Geographical indications - Designs and models - Patent for invention The discipline must be studied on the Civil Code and other relevant laws . The Manual to be used to prepare for the exam is the following: M. Bertani, A. Cogo, Ph. Fabbio, A. Genovese and A. Ottolia, Outlines of industrial law. Competition and intellectual property, Wolters Kluwer, 2024, Parts I to VI.

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

Lectures on topics selected from all the topics included in the program.

Learning assessment procedures

The exam consists of a single written test in Italian on the entire programme, structured in 3 open-ended questions on three different parts of the programme. During the written test it will be possible to consult the legal texts, as long as they are not commented and not annotated. The written test lasts 90 minutes. In order to pass the exam, it is to demonstrate that they have studied the textbook indicated in the teaching programme. The score is out of thirty and the minimum score is 18/30. Passing the test implies the registration of the vote.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

In the answers to the questions, the knowledge of the discipline and its main interpretative problems, the understanding of the notions learned through the study of the reference textbook and the ownership of the legal language will be evaluated. The knowledge of the discipline and its main interpretative problems, the understanding of the concepts learned and the ownership of the legal language will also be evaluated.

Criteria for the composition of the final grade

The score is out of thirty and the minimum score is 18/30. Passing the test implies recording the grade. In the event of a particularly brilliant test, the teacher can confer honors

Exam language

Italiano