Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year It will be activated in the A.Y. 2025/2026
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Corporate identity and business ethics (It will be activated in the A.Y. 2025/2026)
Teaching code
4S02511
Credits
9
Scientific Disciplinary Sector (SSD)
SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
Learning objectives
The course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications. The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective. With regard to corporate identity, the main focus will be on brand as a catalyst of company identity and image. As for business ethics, special consideration will be devoted to practical issues and the subsequent models and tools.
Educational offer 2024/2025
You can see the information sheet of this course delivered in a past academic year by clicking on one of the links below: