Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
C
SECS-P/08
6
B
SECS-P/12
9
B
SECS-S/03
Stage
6
F
-

2° Year   It will be activated in the A.Y. 2025/2026

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
It will be activated in the A.Y. 2025/2026
ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Marketing strategies e analytics  (2024/2025)

Teaching code

4S012736

Academic staff

Ilenia Confente, Silvia Blasi

Coordinator

Ilenia Confente

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Primo semestre LM dal Sep 30, 2024 al Dec 23, 2024.

Courses Single

Not Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The aim is to enable the students to have specific marketing competencies at the analytical, strategic and operational levels. The student can draw up a marketing plan managing the main strategic and operational marketing tools. Several case studies at a national and international level will be analysed. A team project will be realized within the course to develop a marketing plan. Such project work will enable students with relational and communication skills, improving their interaction with other students to face and manage complex case studies together.

Program

Introduction to the course
- The nature of marketing
The global marketing environment
The strategic marketing plan
Understanding customer behaviour
Case presentation SIM Award
Marketing research and customer knowledge
Market segmentation and targeting
Formulating a marketing strategy
Value through brands
Value through product creation and management
Value through services
Value through pricing
Distribution:Delivering value to the customer
Integrated marketing communications 1
Integrated marketing communications 2
Digital marketing

Learning assessment procedures

The exam will consist of a written test structured with open-ended questions (3/5 questions). In addition, an optional Project work will be proposed that will be assessed during the exam. No distinction on the exam methods between attending and non-attending students, ditto on the material studied

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The evaluation criteria are as follows: - Theoretical knowledge of the individual topics - Level of depth and ability to argue the individual topics - Mastery of language - Ability to connect the topics - Ability to apply the concepts to real cases

Criteria for the composition of the final grade

Exam grade plus a bonus from completing a project work (optional).

Exam language

italiano

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