Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD

2° Year   activated in the A.Y. 2014/2015

ModulesCreditsTAFSSD
9
C
AGR/01
9
B
SECS-P/08
activated in the A.Y. 2014/2015
ModulesCreditsTAFSSD
9
C
AGR/01
9
B
SECS-P/08
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S02523

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL

Period

primo semestre dal Sep 15, 2014 al Jan 9, 2015.

Program

The agri-food system
The specificity of the agri-food marketing
The quality policy and collective brand
Communication in the agri-food system
Consortiums and certification
Rural policy and regional marketing
Market system of agricultural production
The supply and demand of agricultural products
The market and price formation
Pricing policies and the organization of the market

For the lecture:
Gaeta D, and Corsinovi P. (2014), ECONOMICS, GOVERNANCE, AND POLITICS IN THE WINE MARKET European Union Developments, Palgrave Macmillan USA

Examination Methods

A conclusione delle lezioni, è prevista una prova scritta finale uguale per tutti gli studenti (non è prevista una prova intermedia).
La prova scritta finale sarà articolata in domande aperte e riguarderà tutti gli argomenti trattati durante le lezioni.
Particolare attenzione nella valutazione riguarderà la capacità di utilizzare le conoscenze acquisite per la realizzazione e simulazione di piani marketing da applicare al settore agricolo in virtù delle possibilità offerte dai finanziamenti comunitari e regionali con collegamenti a casi attuali.
La valutazione finale è espressa in 30esimi.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE