Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
Primo Semestre Magistrali Oct 2, 2017 Dec 22, 2017
Secondo Semestre Magistrali Feb 26, 2018 May 25, 2018
Exam sessions
Session From To
Esami sessione invernale Magistrali Jan 8, 2018 Feb 23, 2018
Esami sessione estiva Magistrali May 28, 2018 Jul 6, 2018
Esami sessione autunnale 2018 Aug 27, 2018 Sep 14, 2018
Degree sessions
Session From To
Lauree sessione autunnale (validità a.a. 2016/17) Nov 27, 2017 Nov 28, 2017
Lauree sessione invernale (validità a.a. 2016/17) Apr 4, 2018 Apr 6, 2018
Lauree sessione estiva (validità a.a. 2017/18) Sep 10, 2018 Sep 11, 2018
Holidays
Period From To
All Saints Day Nov 1, 2017 Nov 1, 2017
Festa Immacolata Concezione Dec 8, 2017 Dec 8, 2017
attività sospese (Natale) Dec 23, 2017 Jan 7, 2018
Easter break Mar 30, 2018 Apr 3, 2018
Liberation Day Apr 25, 2018 Apr 25, 2018
attività sospese (Festa dei lavoratori) Apr 30, 2018 Apr 30, 2018
Labour Day May 1, 2018 May 1, 2018
Festa Patronale May 21, 2018 May 21, 2018
attività sospese estive Aug 6, 2018 Aug 24, 2018

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

B C D F G M N P R S Z

Baccarani Claudio

symbol email claudio.baccarani@univr.it

Bellia Marco

symbol email marco.bellia@univr.it

Berton Marina

symbol email marina.berton@univr.it

Bonfanti Angelo

symbol email angelo.bonfanti@univr.it symbol phone-number 045 802 8292

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Capitello Roberta

symbol email roberta.capitello@univr.it symbol phone-number 045 802 8488

Castellani Paola

symbol email paola.castellani@univr.it symbol phone-number 045 802 8127

Cavallo Daniela

symbol email daniela.cavallo@univr.it

Corbella Silvano

symbol email silvano.corbella@univr.it

Dalla Rosa Elisa

symbol email elisa.dallarosa@univr.it

Ferrari Maria Luisa

symbol email marialuisa.ferrari@univr.it symbol phone-number 045 802 8532

Gaeta Davide Nicola Vincenzo

symbol email davide.gaeta@univr.it symbol phone-number 045 683 5632

Goldoni Giovanni

symbol email giovanni.goldoni@univr.it symbol phone-number +390458028792

Grossi Luigi

symbol email luigi.grossi@univr.it symbol phone-number 045 802 8247

Guerriero Massimo

symbol email massimo.guerriero@univr.it

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Mion Giorgio

symbol email giorgio.mion@univr.it symbol phone-number 045.802 8172

Moggi Sara

symbol email sara.moggi@univr.it symbol phone-number 045 802 8290

Noto Sergio

symbol email sergio.noto@univr.it symbol phone-number 045 802 8008

Rossi Stefano

symbol email stefano.rossi@univr.it

Russo Ivan

symbol email ivan.russo@univr.it symbol phone-number 045 802 8161 (VR)

Secondulfo Domenico

symbol email domenico.secondulfo@univr.it - domenico.secondulfo3@gmail.com

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0458028492

Stacchezzini Riccardo

symbol email riccardo.stacchezzini@univr.it symbol phone-number 0458028186

Zardini Alessandro

symbol email alessandro.zardini@univr.it symbol phone-number 045 802 8565

Zarri Luca

symbol email luca.zarri@univr.it symbol phone-number 045 802 8101

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
Stage
6
F
-

2° Year   activated in the A.Y. 2018/2019

ModulesCreditsTAFSSD
Final exam
15
E
-
activated in the A.Y. 2018/2019
ModulesCreditsTAFSSD
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S003250

Coordinator

Paola Signori

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Primo Semestre Magistrali dal Oct 2, 2017 al Dec 22, 2017.

Learning outcomes

The cornerstones of good marketing communications are target audience, message and media, with integration and interactivity being crucial requirements. The context within which these are set is dynamic and turbolent: consumers live in an information-obsessed, media-saturated world with an incredible choice of brands; the impact of technology has altered the way we see, read and communicate. The need to engage audiences with a compelling message is absolutely critical to successful marketing communications. In this text we examine fully integrated ‘360° campaign planning'. We therefore look closely at:

1. The traditional tools of communications: advertising, public relations, direct marketing, personal selling and promotional activities.

2. The ‘hybrid’communication tools.

3. The new emerging developments which have taken marketing communications beyond the traditional mix of tools and media.

4. Various contexts (such as not for profit and business to business) which provide unique challenges to marketing communications.

5. The rise of consumer-generated content

6. Communication plan

Program

- Communication models. General theories of marketing communication
- The communication process
- The communication goals
- Communication budget
- Marketing research

- Consumers/receivers studies. The FCB grid.
- Secondary external sources. Psycographic research.
- Communication target definition
- House agency

- brand map, cluster map, cluster brand map
- Media selection
- the black box model and the technical effectiveness indicators
- Communication-mix and marketing-mix
- Media Plan
- The bullet theory
- New stimuli from C2C: dal word-of mouth al word-of-mouse

Reference texts
Author Title Publishing house Year ISBN Notes
Signori P. Marketing Communications Custom Publishing McGraw-Hill Education 2017 9781307084436 Il testo è disponibile solo in e-book, anche al seguente link: https://create.mheducation.com/shop/#/catalog/details/?isbn=9781307084436 Il testo di studio contiene la selezione di alcuni capitoli dai seguenti libri: - Ares Weigold, 2017, Contemporary Advertising and Integrated Marketing Communications, 15th Edition. McGraw-Hill (capitoli 2-5-6-8-9-10-12-13-14-15-16-17-appendix chapter A, B) - Paola Signori, 2008, Visioni, percorsi e verifiche nei controlli manageriali. Applicazioni al marketing e alla comunicazione (capitolo 4). L'e-book contiene inoltre una licenza per utilizzare la piattaforma Connect contenente numerosi esercizi e materiali online. http://connect.mheducation.com/

Examination Methods

This exam is scructured by 3 stages (all mandatory):
1) Written examination (five multiple choice questions and one exercise) maximum 15 points;
2) Project work: a communication plan for a real company (define the case study with the Professor) maximum 15 points;
3) Oral exam, maximum 3 points.

The final grade is composed by the sum of these three sub-exams.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.

Linguistic training CLA


Graduation

List of theses and work experience proposals

theses proposals Research area
Brand identity e corporate brand storytelling Various topics
Il futuro del corporate reporting (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics

Internships


Gestione carriere


Student login and resources