Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| Primo Semestre Magistrali | Oct 2, 2017 | Dec 22, 2017 |
| Secondo Semestre Magistrali | Feb 26, 2018 | May 25, 2018 |
| Session | From | To |
|---|---|---|
| Esami sessione invernale Magistrali | Jan 8, 2018 | Feb 23, 2018 |
| Esami sessione estiva Magistrali | May 28, 2018 | Jul 6, 2018 |
| Esami sessione autunnale 2018 | Aug 27, 2018 | Sep 14, 2018 |
| Session | From | To |
|---|---|---|
| Lauree sessione autunnale (validità a.a. 2016/17) | Nov 27, 2017 | Nov 28, 2017 |
| Lauree sessione invernale (validità a.a. 2016/17) | Apr 4, 2018 | Apr 6, 2018 |
| Lauree sessione estiva (validità a.a. 2017/18) | Sep 10, 2018 | Sep 11, 2018 |
| Period | From | To |
|---|---|---|
| All Saints Day | Nov 1, 2017 | Nov 1, 2017 |
| Festa Immacolata Concezione | Dec 8, 2017 | Dec 8, 2017 |
| attività sospese (Natale) | Dec 23, 2017 | Jan 7, 2018 |
| Easter break | Mar 30, 2018 | Apr 3, 2018 |
| Liberation Day | Apr 25, 2018 | Apr 25, 2018 |
| attività sospese (Festa dei lavoratori) | Apr 30, 2018 | Apr 30, 2018 |
| Labour Day | May 1, 2018 | May 1, 2018 |
| Festa Patronale | May 21, 2018 | May 21, 2018 |
| attività sospese estive | Aug 6, 2018 | Aug 24, 2018 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
claudio.baccarani@univr.it
marco.bellia@univr.it
marina.berton@univr.it
045 802 8292
daniela.cavallo@univr.it
silvano.corbella@univr.it
elisa.dallarosa@univr.it
massimo.guerriero@univr.it
paolo.pasquetto@univr.it
stefano.rossi@univr.it
domenico.secondulfo@univr.it - domenico.secondulfo3@gmail.com
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2018/2019
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing communications (2017/2018)
Teaching code
4S003250
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo Semestre Magistrali dal Oct 2, 2017 al Dec 22, 2017.
Learning outcomes
The cornerstones of good marketing communications are target audience, message and media, with integration and interactivity being crucial requirements. The context within which these are set is dynamic and turbolent: consumers live in an information-obsessed, media-saturated world with an incredible choice of brands; the impact of technology has altered the way we see, read and communicate. The need to engage audiences with a compelling message is absolutely critical to successful marketing communications. In this text we examine fully integrated ‘360° campaign planning'. We therefore look closely at:
1. The traditional tools of communications: advertising, public relations, direct marketing, personal selling and promotional activities.
2. The ‘hybrid’communication tools.
3. The new emerging developments which have taken marketing communications beyond the traditional mix of tools and media.
4. Various contexts (such as not for profit and business to business) which provide unique challenges to marketing communications.
5. The rise of consumer-generated content
6. Communication plan
Program
- Communication models. General theories of marketing communication
- The communication process
- The communication goals
- Communication budget
- Marketing research
- Consumers/receivers studies. The FCB grid.
- Secondary external sources. Psycographic research.
- Communication target definition
- House agency
- brand map, cluster map, cluster brand map
- Media selection
- the black box model and the technical effectiveness indicators
- Communication-mix and marketing-mix
- Media Plan
- The bullet theory
- New stimuli from C2C: dal word-of mouth al word-of-mouse
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Signori P. | Marketing Communications | Custom Publishing McGraw-Hill Education | 2017 | 9781307084436 | Il testo è disponibile solo in e-book, anche al seguente link: https://create.mheducation.com/shop/#/catalog/details/?isbn=9781307084436 Il testo di studio contiene la selezione di alcuni capitoli dai seguenti libri: - Ares Weigold, 2017, Contemporary Advertising and Integrated Marketing Communications, 15th Edition. McGraw-Hill (capitoli 2-5-6-8-9-10-12-13-14-15-16-17-appendix chapter A, B) - Paola Signori, 2008, Visioni, percorsi e verifiche nei controlli manageriali. Applicazioni al marketing e alla comunicazione (capitolo 4). L'e-book contiene inoltre una licenza per utilizzare la piattaforma Connect contenente numerosi esercizi e materiali online. http://connect.mheducation.com/ |
Examination Methods
This exam is scructured by 3 stages (all mandatory):
1) Written examination (five multiple choice questions and one exercise) maximum 15 points;
2) Project work: a communication plan for a real company (define the case study with the Professor) maximum 15 points;
3) Oral exam, maximum 3 points.
The final grade is composed by the sum of these three sub-exams.
Type D and Type F activities
| years | Modules | TAF | Teacher | |
|---|---|---|---|---|
| 1° | An Introduction to the History of Economics and Business Economics | D |
Sergio Noto
(Coordinator)
|
|
| 1° 2° | Laboratorio di metodologia della ricerca: data analysis mediante excel per le decisioni aziendali | D |
Giorgio Mion
(Coordinator)
|
|
| 1° 2° | Methodological research lab: Natural Experiments for the social science | D |
Alessandro Zardini
(Coordinator)
|
|
| 1° 2° | Research methodology laboratory: focus groups: design and application | D |
Angelo Bonfanti
(Coordinator)
|
|
| 1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
|
| 1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Linguistic training CLA
Graduation
The final exam consists of a paper in written form of at least 80 pages, exploring a topic of the student's choice relating to one of the subjects in the student's syllabus. The topic and title of the paper must be selected in agreement with a university lecturer from one of the SSDs included in the student's syllabus. The work must be developed under the guidance of the lecturer. The thesis is the subject of an oral presentation and discussion in front of a Degree Committee on one of the dates established explicitly in the calendar of teaching activities. In agreement with the Supervisor, the thesis may be written, and the discussion may take place in English.
List of thesis proposals
| theses proposals | Research area |
|---|---|
| Brand identity e corporate brand storytelling | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.
Gestione carriere
Student login and resources
Modalità di frequenza, erogazione della didattica e sedi
Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano registrate e che le registrazioni vengano messe a disposizione sui relativi moodle degli insegnamenti, salvo diversa comunicazione del singolo docente.
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
Le sedi di svolgimento delle lezioni e degli esami sono le seguenti
