Teaching code

4S008243

Credits

6

Coordinator

Diego Begalli

Language

Italian

Scientific Disciplinary Sector (SSD)

AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL

Courses Single

Authorized with reserve

Moodle Seminars 0

The teaching is organized as follows:

Learning objectives

The course provides students with the fundamental concepts to understand the specificities of the agri-food markets and to foster the development of new products and the creation of start-ups. The expected learning outcomes are: NOTIONS: 1. Understanding the specific features and functioning of the Italian and international agro-food system; 2. Distinguish the different actors of the main agri-food and agro-industrial sectors; 3. Outline the behaviour of consumers and producers with regard to the quality of agri-food products; 4. Analyse the competitive strategies of agri-food companies also in relation to modern commercial distribution; 5. Understand the link between food certifications and information asymmetry in the agri-food markets. SKILLS: 6. Identify and evaluate opportunities for the creation of new agri-food products; 7. Develop a business plan for start-ups / spin offs 8. Define an adequate prototyping of an agri-food product 9. Implement the requirements to protect a new agri-food product or service using the multiple tools of intellectual property rights

Prerequisites and basic notions

Prerequisites are not required

Program

MM: Agri-food economics theory
The course will focus on the following topics: 1. Introduction: the agri-food system in a national and international perspective 2. Typology of agri-food companies: 3. Strategic planning of agri-food companies 4. Elements of marketing Agri-food and consumer theory
MM: Agri-food economics exercises
The module will focus on the following topics: Practical activity through the preparation and commenting on a business plan.
MM: Intellectual property theory
The course will deal with the following topics: Intellectual property (trademarks and patents) and creation of start-ups/spin offs in the agro-food sector

Bibliography

Didactic methods

MM: Agri-food economics Theory
Classroom meetings include the use of lectures (with slides) and teacher-student discussions.
MM: Agri-food economics exercises
Classroom meetings include group works and exercises aimed at the business plan.
MM: Intellectual property theory
Classroom meetings involve the use of lectures (with slides), teacher-student discussions and group work.

Learning assessment procedures

Single oral exam on the whole program. The exam includes the verification of the basic knowledge of agro-food economics and intellectual property. The learning evaluation also concerns the ability to to connect the different topics of the program.

Evaluation criteria

Vote out of 30

Criteria for the composition of the final grade

50% Agri-Food Economics Module Theory
10% Agri-Food Economics Module Exercises
40% Intellectual Property Theory Module

Exam language

Italiano