Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
2nd foreign language
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
6
B
SECS-P/07
6
B
IUS/04
9
B
SECS-P/08
6
C
SECS-P/12

2° Year   activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
1st foreign language
6
B
L-LIN/21
6
B
L-LIN/12
6
B
L-LIN/04
6
B
L-LIN/14
6
B
L-LIN/07
6
B
SECS-P/07
6
B
INF/01
6
C
SECS-P/11
9
B
SECS-P/08
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
Further language skills
6
F
-
Between the years: 1°- 2°
Project work or stage
9
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Digital and interactive marketing for goods and services  (2023/2024)

Teaching code

4S006136

Teacher

Nicola Cobelli

Coordinator

Nicola Cobelli

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

I semestre (Lingue e letterature straniere) dal Sep 25, 2023 al Dec 22, 2023.

Courses Single

Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The course aims to give the students useful tools and competencies to understand, define and manage digital marketing processes for goods and services both in B2B and B2C contexts. Using interactive lectures, business cases, testimonials, and an active approach, students will identify the leading theories to apply in the development of a marketing plan, studying both theoretical and practical aspects of marketing, including the digital challenges of today's world. In addition to the theoretical aspects, the course will teach a methodological approach to digital, strategic and operational marketing, identifying the information needed to start a correct decision-making process and the steps to reach the identified marketing targets.

Prerequisites and basic notions

No prerequisites are needed

Program

Digital Marketing Essentials
The Digital Marketing Landscape
The Digital Consumer
The Digital Marketing Toolbox
Content Marketing
Online Communities
Mobile Marketing
Digital Marketing Strategy and Planning
Building the Digital Marketing Plan
Social Media Management
Managing Resources
Digital Marketing Metrics, Analytics and Reporting
Integrating, Improving and Transforming Digital Marketing

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The didactic methods will consist of face-to-face lectures.

Learning assessment procedures

The exam will consist of a compulsory final oral test and optional group work which will be illustrated during the lessons. There are no ongoing tests planned.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

KNOWLEDGE AND ANALYSIS ABILITY
Theoretical and practical knowledge of individual topics, level of detail.
INTERACTION
Interaction understood as proactivity, questions asked, curiosity and proactivity.
COMMITMENT Intended as attention, dedication, but also commitment to the team.

Criteria for the composition of the final grade

The final grade will consist of the mark assigned to the oral exam and the score obtained from the group work.

Exam language

Italiano

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