Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:

For the year 2019/2020 No calendar yet available

Exam calendar

Exam dates and rounds are managed by the relevant Science and Engineering Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

C F M P R S

Capitello Roberta

roberta.capitello@univr.it 045 802 8488

Moggi Sara

sara.moggi@univr.it 045 802 8290

Ricci Elena Claire

elenaclaire.ricci@univr.it 045 8028422

Russo Ivan

ivan.russo@univr.it 045 802 8161 (VR)

Scarpa Riccardo

riccardo.scarpa@univr.it

Sidali Katia Laura

katialaura sidali@univr it 045 802 8592

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S003385

Credits

10

The teaching is organized as follows:

New wine marketing tools

Credits

5

Period

Not yet assigned

Academic staff

Roberta Capitello

Advanced tools for marketing and communication

Credits

5

Period

Not yet assigned

Academic staff

Marco Fasoli
Ivan Russo

Program

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MM: ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
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MM: NEW WINE MARKETING TOOLS
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The approach to the wine marketing. The 8Ps of wine marketing. The phases of marketing research. How to obtain secondary data. Primary data for wine businesses. Advanced data gathering and analysis techniques. Wine consumer behaviour. The perception of wine quality. Wine market segmentation. The role of social and psychological variables. Wine branding and labelling. Wine packaging. Communication goals and new media in the wine industry. Business networks and territorial strategies. Business models and marketing strategy The material for study consists of presentations, lecture notes, teaching material and references delivered during the course.

Bibliography

Reference texts
Author Title Publishing house Year ISBN Notes
Cristina Santini and Alessio Cavicchi Case Studies in the Wine Industry (Edizione 1) Elsevier - Woodhead Publishing 2018 978-0-08-100944-4
Capitello R., Charters S., Menival D., Yuan J.J. The Wine Value Chain in China (Edizione 1) Elsevier 2017 9780081007549
Kerin R.A., Hartley S.W., Pellegrini L., Massara F. e Corsaro D. Marketing (Edizione 4) McGraw-Hill 2020 9788838668319

Examination Methods

Online exams will be guaranteed to students who ask for this option during the academic year 2020/21.



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MM: ADVANCED TOOLS FOR MARKETING AND COMMUNICATION
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MM: NEW WINE MARKETING TOOLS
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Learning will be assessed through an oral exam. The exam consists of a discussion aimed at verifying depth and breadth of knowledge, propriety of language and ability of critical analyisis. Non-attending students must contact the lecturer who will provide them with indications about the reference books and other learning materials.

Type D and Type F activities

Academic year:

Modules not yet included

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.


Graduation


Linguistic training CLA


Double degree

The University of Verona, through a network of agreements with foreign universities, offers international courses that enable students to gain a Double/Joint degree at the time of graduation. Indeed, students enrolled in a Double/Joint degree programme will be able to obtain both the degree of the University of Verona and the degree issued by the Partner University abroad - where they are expected to attend part of the programme -, in the time it normally takes to gain a common Master’s degree. The institutions concerned shall ensure that both degrees are recognised in the two countries.

Places on these programmes are limited, and admissions and any applicable grants are subject to applicants being selected in a specific Call for applications.

The latest Call for applications for Double/Joint Degrees at the University of Verona is available now!


Area riservata studenti