Training and Research

PhD Programme Courses/classes - 2023/2024

L'offerta formativa viene gestita ed erogata dall'Univeristà di Trento

Training offer to be defined

PhD school courses/classes - 2023/2024

Please note: Additional information will be added during the year. Currently missing information is labelled as “TBD” (i.e. To Be Determined).

PhD students must obtain a specified number of CFUs each year by attending teaching activities offered by the PhD School.
First and second year students must obtain 8 CFUs. Teaching activities ex DM 226/2021 provide 5 CFUs; free choice activities provide 3 CFUs.
Third year students must obtain 4 CFUs. Teaching activities ex DM 226/2021 provide 2 CFUs; free choice activities provide 2 CFUs.

Registering for the courses is not required unless explicitly indicated; please consult the course information to verify whether registration is required or not. When registration is actually required, no confirmation e-mail will be sent after signing up.

Teaching Activities ex DM 226/2021: Linguistic Activities

Teaching Activities ex DM 226/2021: Research management and Enhancement

Teaching Activities ex DM 226/2021: Statistics and Computer Sciences

Teaching Activities: Free choice

Teacher

Not yet assigned

Credits

1.5

Language

English

Class attendance

Free Choice

Location

VERONA

Learning objectives

Knowing the main digital marketing tools. Choosing the most suitable web marketing tool for your project according to your objectives, target group and budget. Taking the first steps and find the direction to create your own online business strategy. Saving time and money by knowing how to choose reliable strategies and partners.
Main contents
- How search engines work
- What are keywords
- What SEO is for and what article marketing is
- How to run digital campaigns
- How to measure the effectiveness of a campaign
- Basics of Social Media Marketing
- The Web Marketing mix
TARGET COMPETENCE: WEB MARKETING

When and where

The course will be delivered in dual mode; attendance in presence is preferred, as it is highly experiential.

Scheduled Lessons

When Classroom Teacher topics
Friday 23 February 2024
10:00 - 13:00
Duration: 3:00 AM
To be defined IMPARA IL MARKETING DIGITALE
Friday 23 February 2024
14:00 - 17:00
Duration: 3:00 AM
To be defined IMPARA IL MARKETING DIGITALE

Faculty

PhD students

PhD students present in the:

No people are present.

Course lessons
PhD Schools lessons

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