Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Editoria e giornalismo - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti

2° Year  activated in the A.Y. 2015/2016

ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti
activated in the A.Y. 2015/2016
ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

iIntroductory
padvanced
mMasterful

Teaching code

4S02881

Credits

12

Coordinator

Fabio Cassia

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

The teaching is organized as follows:

Parte 1

Credits

6

Period

Semestrino IB

Academic staff

Armando Rotondi

Parte 2

Credits

6

Period

Semestrino IIA, Semestrino IIB

Academic staff

Fabio Cassia

Learning outcomes

Mission of the class in “Publishing Management” is to give an advanced preparation in the field in order to form professionals able to work with different duties in the publishing sector. For this purpose, the course also aims to provide the main models and principles of management.

Program

FIRST PART (prof. Rotondi)
- Publishing houses and companies: typologies, specialized and generalist, draft and hard publishing, e-books, print on demand;
- The different roles in the publishing house;
- The Publishing Director and the choice of the texts;
- The project management in publishing;
- Agreement and copyrights;
- The editor and the different steps in the book publishing;
- Editing;
- Editing, layout, graphic;
- Iconographic research;
- Internal editing within the publishing house and printing process;
- Promotion, marketing, communication;
- Distribution;
- Book and literary agencies;
- Book fairs.

SECOND PART (prof. Cassia)
- Firm and management: some introductory concepts
- From the entrepreneurial idea to its fulfillment: the business plan perspective
- The market and the customers: analyses and decisions
- The competitive advantage
- Some tools to evaluate the economic sustainability of the business idea
- The firms’ growth strategies
- Some relevant decisions about pricing, product, distribution and communication

Examination Methods

FIRST MODULE (Prof. Rotondi): Oral exam with discussion of a written paper by the student.
SECOND MODULE (Prof. Cassia): Written exam (students who have passed the written exam have also the opportunity to decide to take an oral exam)

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Teaching materials e documents