Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Editoria e giornalismo - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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Un insegnamento a scelta tra i seguenti
Tre insegnamenti a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Uno o due insegnamenti a scelta tra i seguenti
2° Year activated in the A.Y. 2015/2016
Modules | Credits | TAF | SSD |
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Un insegnamento a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Modules | Credits | TAF | SSD |
---|
Un insegnamento a scelta tra i seguenti
Tre insegnamenti a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Uno o due insegnamenti a scelta tra i seguenti
Modules | Credits | TAF | SSD |
---|
Un insegnamento a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Modules | Credits | TAF | SSD |
---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Management for businesses in the publishing sector (2014/2015)
Teaching code
4S02881
Credits
12
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
The teaching is organized as follows:
Parte 1
Parte 2
Learning outcomes
Mission of the class in “Publishing Management” is to give an advanced preparation in the field in order to form professionals able to work with different duties in the publishing sector. For this purpose, the course also aims to provide the main models and principles of management.
Program
FIRST PART (prof. Rotondi)
- Publishing houses and companies: typologies, specialized and generalist, draft and hard publishing, e-books, print on demand;
- The different roles in the publishing house;
- The Publishing Director and the choice of the texts;
- The project management in publishing;
- Agreement and copyrights;
- The editor and the different steps in the book publishing;
- Editing;
- Editing, layout, graphic;
- Iconographic research;
- Internal editing within the publishing house and printing process;
- Promotion, marketing, communication;
- Distribution;
- Book and literary agencies;
- Book fairs.
SECOND PART (prof. Cassia)
- Firm and management: some introductory concepts
- From the entrepreneurial idea to its fulfillment: the business plan perspective
- The market and the customers: analyses and decisions
- The competitive advantage
- Some tools to evaluate the economic sustainability of the business idea
- The firms’ growth strategies
- Some relevant decisions about pricing, product, distribution and communication
Examination Methods
FIRST MODULE (Prof. Rotondi): Oral exam with discussion of a written paper by the student.
SECOND MODULE (Prof. Cassia): Written exam (students who have passed the written exam have also the opportunity to decide to take an oral exam)
Teaching materials e documents
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Lezione 1 (it, 1833 KB, 2/26/15)
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Lezione 2 (it, 941 KB, 2/27/15)
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Lezione 3 (it, 914 KB, 3/5/15)
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Lezione 4 (it, 734 KB, 3/6/15)
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Lezione 5 (it, 1406 KB, 3/12/15)
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Lezione 6 (it, 2249 KB, 3/13/15)
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Lezione 7 (it, 1450 KB, 3/20/15)
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Lezione 8 e seguenti (it, 3048 KB, 3/24/15)
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Lezione n. 10 (it, 1447 KB, 3/31/15)
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Lezione n. 10 (caso di discussione) (it, 314 KB, 4/1/15)
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Lezione n. 12 (caso di discussione) (it, 40 KB, 4/14/15)
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Lezione n. 12 e seguenti (it, 4060 KB, 4/14/15)
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Lezioni n. 14-15 (it, 213 KB, 4/22/15)
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Lezioni n. 14-15 Conto economico (it, 12 KB, 4/22/15)
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Lezioni n. 14-15 Esercizi di confronto operativo (it, 24 KB, 4/22/15)
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Lezioni n. 14-15 Lettura facoltativa su un esercizio (commentato) di confronto operativo (it, 106 KB, 4/24/15)
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Lezioni n. 17 (it, 2146 KB, 5/5/15)
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Lezioni n. 17 - Business Plan Completo (it, 120 KB, 5/5/15)
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Lezioni n. 18 (it, 86 KB, 5/5/15)