Learning outcomes

Implement the ability to understand and manage the processes of communication within and outside work organizations.
In particular, the first part of the course aims to promote knowledge of the theoretical and methodological foundations of organizational psychology and the related areas of intervention on relational, group and social dynamics that animate work.
The second part of the course aims to promote the theoretical and operational competences on advertising communication, in the broader context of marketing and mass communication. This is with reference to the consumer psychology and to the processes of meaning construction ongoing in postmodern society.

Program

Prerequisites: Knowledge in Social Psychology and Work Psychology

Contents of the course: Regarding the Psychology of Organizations: Culture and organizational climates, power in leadership, change and conflict, interpersonal and communication processes in the workplace.
Regarding the Advertising Communication: advertising in economic and social sciences, consumer psychology and influence processes, theories and techniques for the construction of the advertisement, specific issues related to the advertising.

Reference books:
Avallone F. (2011), Psicologia del lavoro e delle Organizzazioni. Roma: Carocci Editore.
Mancini G.A., Russo V., Bellotto M. (2010), Psicologia della Pubblicità. Firenze: Giunti O.S.
Additional sources of study and research, related to organizational psychology and advertising communication, are indicated by the teacher during the course, also on the basis of cultural and professional interests expressed by the participants.

Teaching methods: Lectures of the teacher, supplemented by some professional testimonials

Examination Methods

The examination is in written form, by open-ended questions concerning the contents of the course. After the first part of the program, the students attending the course can sustain an intermediate test.