Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1st foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
2nd foreign language
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
6
B
IUS/04
9
B
SECS-P/08
6
B
SECS-P/07
6
C
SECS-P/12
Project work o stage
6
F
-

2° Year   activated in the A.Y. 2017/2018

ModulesCreditsTAFSSD
1st foreign language (international markets):
6
B
L-LIN/12
6
B
L-LIN/04
6
B
L-LIN/14
6
B
L-LIN/07
6
B
L-LIN/21
6
C
SECS-P/11
6
B
INF/01
9
B
SECS-P/08
6
B
SECS-P/07
12
E
-
activated in the A.Y. 2017/2018
ModulesCreditsTAFSSD
1st foreign language (international markets):
6
B
L-LIN/12
6
B
L-LIN/04
6
B
L-LIN/14
6
B
L-LIN/07
6
B
L-LIN/21
6
C
SECS-P/11
6
B
INF/01
9
B
SECS-P/08
6
B
SECS-P/07
12
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
3rd foreign language
12
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

English for international marketing and tourism  (2017/2018)

Teaching code

4S002977

Teacher

Anna Zanfei

Coordinator

Anna Zanfei

Credits

6

Language

English en

Scientific Disciplinary Sector (SSD)

L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH

Period

Semester 2 dal Feb 26, 2018 al Jun 9, 2018.

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The aim of the course is to introduce the subject of English for Specific Purposes and its theoretical basis and then analyse the linguistic complexity of English for international marketing and tourism. The first part of the course is theoretical and the second part is dedicated to the application of ESP to discourse practices of English for international marketing, promotion and tourism. At the end of the course students will be able to fully appreciate the relevance of linguistics in interpersonal communication for marketing and tourism purposes in international contexts.

Program

English for Specific Purposes and English for International marketing and Tourism
1. What is ESP?
2. How important is ESP?
3. What do ESP specialism have in common?
4. General English and English for specific purposes:
morphology, lexicon, register, discourse, genre
5. ESP for international Marketing and advertising
6. ESP for International Tourism and travel
7. Multimodality and "Airbnb" website
8. Gradable adjectives and opinion adverbs
9. Metadiscourse and Genres
10 Pragmatics: menus and packaging
11 Politeness web 2.0: English for Customer care and quality assurance:
12. Interdiscursivity and intertextuality: consumer's reviews
13. Concordances (noun - verb, adjectives) for marketing

Reference texts
Author Title Publishing house Year ISBN Notes
Tannen D. and Trester A.M Discourse 2.0. Language and New Media Palgrave 2013 chapter 1, Discourse in Web 2.0 : familiar, reconfigured, and emergent / Susan C. Herring -- chapter 6, The medium is the metamessage : conversational style in new media interaction / Deborah Tannen -- chapter 8, Facework on Facebook : conversations on social media / Laura West and Anna Marie Trester -- chapter 13 Fakebook : synthetic media, pseudo-sociality, and the rhetorics of Web 2. 0 / Crispin Thurlow.
Jones R.H., Chik A. Hafner C. A. Discourse and Digital Practices. Doing Discourse Analysis in the Digital Age Routledge 2015 chapter 1, Introduction: Discourse Analysis and Digital Practices *Rodney H. Jones, Alice Chik, Christoph A. Hafner chapter 5, Intertextuality and Interdiscursivity in Online Consumer Reviews Camilla Vásquez chapter 12 Digital Discourse@Public Space: Flows of Language Online and Offline Carmen Lee
Paltridge, Brian, Sue Starfield. (eds.) The Handbook of English for Specific Purposes Blackwell 2013 9780470655320 Chapter:10, Business English (193) Francesca Bargiela-Chiappini and Zuocheng Zhang Chapter:18, Genre and English for Specific Purposes (347) Brian Paltridge Chapter: 22 ESP and Intercultural Rhetoric (427) Ulla Connor And William Rozycki Chapter: 27 Multimodality and ESP Research (519) Paul Prior

Examination Methods

Prerequisite: Varieties of English. There are no mid-term tests.
Written exam about the topics of the syllabus.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE