Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2025/2026 A.A. 2024/2025

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
6
B
IUS/06
6
B
SECS-P/06
9
B
SECS-P/08
12
B
SECS-P/07 ,SECS-P/09
6
B
SECS-P/08
9
B
MAT/09
English language B2
3
F
-

2° Year  It will be activated in the A.Y. 2025/2026

ModulesCreditsTAFSSD
9
C
SECS-P/13
9
B
SECS-P/10
6
B
SECS-P/02
9
B
SECS-P/08
1 module among the following
9
C
AGR/01
9
C
SECS-P/08
9
C
SECS-P/07
Stage
9
F
-
Final exam
9
E
-
It will be activated in the A.Y. 2025/2026
ModulesCreditsTAFSSD
9
C
SECS-P/13
9
B
SECS-P/10
6
B
SECS-P/02
9
B
SECS-P/08
1 module among the following
9
C
AGR/01
9
C
SECS-P/08
9
C
SECS-P/07
Stage
9
F
-
Final exam
9
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Marketing & Supply Chain Management  (It will be activated in the A.Y. 2025/2026)

Teaching code

4S012443

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE

Learning objectives

The course aims to provide an understanding of the relationship between marketing processes and supply chain management, analyzing the cost-service trade-off and the strategic and operational activities aimed at creating value along the supply chain.
Special attention will be given to consumer behavior and its role for the management and updates of the strategic and operational choices within a supply chain.
Furthermore, an additional focus will be placed on studying and analyzing relationships with other actors in the supply chain from a business-to-business perspective. This will involve examining the strategies and activities necessary for effective negotiation between parties, including cross-cultural aspects.
By the end of the class, students will have knowledge and understanding of management tools and techniques for effectively managing relationships with both B2B and B2C customers, both at the national and international levels. This will be achieved also through the discussion of case studies and operational tools.

Examination Methods

The assessment for this course consists of a written exam that will be structured with open-ended questions aimed at assessing the knowledge of individual topics covered in the study material and the ability to apply this knowledge effectively. All the material covered in the program will be subject to examination, not just the contents presented during the lectures.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The criteria for evaluation will be the following: ability to connect theoretical principles with real-life cases; ability to use technical language specific to marketing and supply chain management; critical ability to solve a business problem related to the topics of this course.