Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Editoria e giornalismo - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti

2° Year  activated in the A.Y. 2014/2015

ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti
activated in the A.Y. 2014/2015
ModulesCreditsTAFSSD
Un insegnamento a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

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mMasterful

Teaching code

4S02376

Coordinator

Tiziana Cavallo

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

L-ART/06 - CINEMA, PHOTOGRAPHY AND TELEVISION

Period

II semestrino B dal Apr 14, 2014 al Jun 7, 2014.

Location

VERONA

Learning outcomes

The objective of this course is to provide students with the theoretical and practical tools for creating a transmedia project. We will refer to concepts such as multi-media, cross-media and transmedia to clarify specific features and fundamental differences in order to identify the useful steps to create and implement a complete and original project.
We will use examples and best practices - especially in English - in the field of marketing communication, journalism and public relations.

Program

The course will address the following topics, using in the classroom multimedia, online and digital products, alternating lessons - or part of them - both theoretical and practical, as well as inviting some testimonials from professional field of storytelling in its various meanings.
1. Introduction to the concepts of multimedia, cross-media and transmedia
2. Introduction to storytelling: history, tools and practices between Italy and the rest of the world
2.1 Techniques of storytelling
3. Evolution of storytelling and through new media
4. Transmedia storytelling: definitions and examples
5. The 4 steps of a transmedia project
6. How to communicate a transmedia project
7. Transmedia procucer and connectivity manager: jobs of the future?
8. Testimonials and group work

Examination Methods

Depending on the composition of the classroom it will be decided whether the examination will consist of group work or individual. The examination will be made ​​in oral form with exposure of project work (design of a transmedia project). It will also be checked for preparation with oral questions on the following texts:
1. Enrico Menduni(2013), "Entertainment", Il Mulino, Bologna.
2. Andrea Fontana (2009), "Handbook of Storytelling", Rizzoli, Milan (some chapters).
3. Andrew Philips (2012), "A creator's guide to transmedia storytelling", McGraw Hill, New York (some chapters, in English).

For those not attending will require the preparation, in addition to project work (agreed with the teacher after meeting no later than May 10, 2014), should be prepared the text of Andrea Fontana in full.

Any other materials (articles, chapter books and other materials) will be shown and suggested in class.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE