Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Editoria e giornalismo - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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Un insegnamento a scelta tra i seguenti
Tre insegnamenti a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Uno o due insegnamenti a scelta tra i seguenti
2° Year activated in the A.Y. 2014/2015
Modules | Credits | TAF | SSD |
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Un insegnamento a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Modules | Credits | TAF | SSD |
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Un insegnamento a scelta tra i seguenti
Tre insegnamenti a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Uno o due insegnamenti a scelta tra i seguenti
Modules | Credits | TAF | SSD |
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Un insegnamento a scelta tra i seguenti
Un insegnamento a scelta tra i seguenti
Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Multimedia communications theory and methods (m) (2013/2014)
Teaching code
4S02376
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
L-ART/06 - CINEMA, PHOTOGRAPHY AND TELEVISION
Period
II semestrino B dal Apr 14, 2014 al Jun 7, 2014.
Location
VERONA
Learning outcomes
The objective of this course is to provide students with the theoretical and practical tools for creating a transmedia project. We will refer to concepts such as multi-media, cross-media and transmedia to clarify specific features and fundamental differences in order to identify the useful steps to create and implement a complete and original project.
We will use examples and best practices - especially in English - in the field of marketing communication, journalism and public relations.
Program
The course will address the following topics, using in the classroom multimedia, online and digital products, alternating lessons - or part of them - both theoretical and practical, as well as inviting some testimonials from professional field of storytelling in its various meanings.
1. Introduction to the concepts of multimedia, cross-media and transmedia
2. Introduction to storytelling: history, tools and practices between Italy and the rest of the world
2.1 Techniques of storytelling
3. Evolution of storytelling and through new media
4. Transmedia storytelling: definitions and examples
5. The 4 steps of a transmedia project
6. How to communicate a transmedia project
7. Transmedia procucer and connectivity manager: jobs of the future?
8. Testimonials and group work
Examination Methods
Depending on the composition of the classroom it will be decided whether the examination will consist of group work or individual. The examination will be made in oral form with exposure of project work (design of a transmedia project). It will also be checked for preparation with oral questions on the following texts:
1. Enrico Menduni(2013), "Entertainment", Il Mulino, Bologna.
2. Andrea Fontana (2009), "Handbook of Storytelling", Rizzoli, Milan (some chapters).
3. Andrew Philips (2012), "A creator's guide to transmedia storytelling", McGraw Hill, New York (some chapters, in English).
For those not attending will require the preparation, in addition to project work (agreed with the teacher after meeting no later than May 10, 2014), should be prepared the text of Andrea Fontana in full.
Any other materials (articles, chapter books and other materials) will be shown and suggested in class.