Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:
Definition of lesson periods
Period From To
primo semestre triennali Sep 19, 2016 Jan 13, 2017
secondo semestre triennali Feb 20, 2017 Jun 1, 2017
Exam sessions
Session From To
Prove intermedie primo semestre Nov 7, 2016 Nov 11, 2016
Appelli esami sessione invernale Jan 16, 2017 Feb 17, 2017
Prove intermedie secondo semestre Apr 10, 2017 Apr 13, 2017
Appelli esami sessione estiva Jun 5, 2017 Jul 7, 2017
Appelli esami sessione autunnale Aug 28, 2017 Sep 15, 2017
Degree sessions
Session From To
Sessione autunnale Nov 30, 2016 Dec 1, 2016
Sessione invernale Apr 5, 2017 Apr 7, 2017
Sessione estiva Sep 11, 2017 Sep 13, 2017
Holidays
Period From To
Vacanze natalizie Dec 23, 2016 Jan 5, 2017
Vacanze pasquali Apr 14, 2017 Apr 18, 2017
Vacanze estive Aug 7, 2017 Aug 25, 2017

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C D F G L M O P R S T Z

Borello Giuliana

symbol email giuliana.borello@univr.it symbol phone-number 045 802 8493

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Cantele Silvia

symbol email silvia.cantele@univr.it symbol phone-number 045 802 8220 (VR) - 0444 393943 (VI)

Carlotto Ilaria

symbol email ilaria.carlotto@univr.it symbol phone-number 045 802 8264

Castellani Paola

symbol email paola.castellani@univr.it symbol phone-number 045 802 8127

Chiarini Andrea

symbol email andrea.chiarini@univr.it symbol phone-number 045 802 8223

Cicogna Veronica

symbol email veronica.cicogna@univr.it symbol phone-number 045 802 8246

Confente Ilenia

symbol email ilenia.confente@univr.it symbol phone-number 045 802 8174

Cubico Serena

symbol email serena.cubico@univr.it symbol phone-number 045 802 8132

De Crescenzo Veronica

symbol email veronica.decrescenzo@univr.it symbol phone-number 045 802 8163

Durastante Paolo

symbol email paolo.durastante@univr.it symbol phone-number 0444962826

Fiorentini Riccardo

symbol email riccardo.fiorentini@univr.it symbol phone-number 0444 393934 (VI) - 045 802 8335(VR)

Fioroni Tamara

symbol email tamara.fioroni@univr.it symbol phone-number 0458028489

Licio Vania

symbol email vania.licio@univr.it

Messina Sebastiano Maurizio

symbol email sebastianomaurizio.messina@univr.it symbol phone-number 045 802 8052

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Mion Giorgio

symbol email giorgio.mion@univr.it symbol phone-number 045.802 8172

Moggi Sara

symbol email sara.moggi@univr.it symbol phone-number 045 802 8290

Ortoleva Maria Grazia

symbol email mariagrazia.ortoleva@univr.it symbol phone-number 045 802 8052

Peretti Alberto

symbol email alberto.peretti@univr.it symbol phone-number 0444 393936 (VI) 045 802 8238 (VR)

Pertile Paolo

symbol email paolo.pertile@univr.it symbol phone-number 045 802 8438

Pichler Flavio

symbol email flavio.pichler@univr.it symbol phone-number 045 802 8273

Renò Roberto

symbol email roberto.reno@univr.it symbol phone-number 045 802 8526

Rossi Francesca

symbol email francesca.rossi_02@univr.it symbol phone-number 045 802 8098

Rossignoli Francesca

symbol email francesca.rossignoli@univr.it symbol phone-number 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Sartori Fabio

symbol email fabio.sartori@univr.it

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0444 393942 (VI) 045 802 8492 (VR)

Tescaro Mauro

symbol email mauro.tescaro@univr.it symbol phone-number 045 802 8880

Trabucchi Giuseppe

symbol email giuseppe.trabucchi@univr.it

Zago Angelo

symbol email angelo.zago@univr.it symbol phone-number 045 802 8414

Zoli Claudio

symbol email claudio.zoli@univr.it symbol phone-number 045 802 8479

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

ModulesCreditsTAFSSD
9
A
IUS/01
9
A
SECS-P/01
6
C
IUS/09
9
A
SECS-S/06
activated in the A.Y. 2017/2018
ModulesCreditsTAFSSD
9
B
SECS-S/01
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
activated in the A.Y. 2018/2019
ModulesCreditsTAFSSD
6
B
SECS-P/08
Prova finale
3
E
-

1° Year

ModulesCreditsTAFSSD
9
A
IUS/01
9
A
SECS-P/01
6
C
IUS/09
9
A
SECS-S/06

2° Year activated in the A.Y. 2017/2018

ModulesCreditsTAFSSD
9
B
SECS-S/01
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03

3° Year activated in the A.Y. 2018/2019

ModulesCreditsTAFSSD
6
B
SECS-P/08
Prova finale
3
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S00389

Coordinatore

Paola Signori

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

primo semestre lauree triennali dal Sep 17, 2018 al Jan 11, 2019.

Learning outcomes

This Marketing course will cover marketing under analytic-strategic-operational perspectives to understand the implementation of marketing processes. The student will learn why and how 'Marketing' is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. This course seeks to teach students marketing concepts, often by having them actually “do marketing”—by putting them in the shoes of a marketing manager facing actual marketing decisions. At the end of this course, students will be able to apply marketing concepts to solve real problems, and to create a marketing plan for a virtual or a real case. This application will enable students to conduct an environmental scanning, analyze markets and consumer behaviours, take strategic and operational decisions and measure their results.

Program

The 2018/19 Marketing course (in Vicenza) will cover the following topics:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Scanning the Marketing Environment
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Managing Successful Products and Brands
- Building the Price Foundation
- Arriving at the Final Price
- Managing Marketing Channels and Supply Chain
- Integrated Marketing Communications and Direct Marketing
- Using Social Media to Connect with Consumers
- Implementing Interactive and Multichannel Marketing
- Appendix: Building an Effective Marketing Plan.

Frontal lessons will be given in Italian with the support of slides and video cases in English. Foreign students that would like to attend this course are welcome. In case of foreign students choosing this course, the teacher could switch into English when needed. Please contact the professor if interested.
Students could also choose the full handbook in English; check the programme for selected chapters.
Online resources are available in students dedicated websites (Connect for assignments and exercises, and MHPractice for business games): more instruction in e-learning.

Reference texts
Author Title Publishing house Year ISBN Notes
Signori P. Marketing A.A. 2019-2020 Custom Publishing McGraw-Hill Education 2019 9781307472929 Il testo è da studiare integralmente. Al testo sono associate due piattaforme online: Connect permette di verificare l'apprendimento con molti esercitazioni; MhPractice contiene un business game simulato per l'applicazione del marketing ad un caso virtuale.
Signori P. Marketing (E-book) McGraw-Hill Custom Publishing 2018 9781307302578 Il testo è da studiare integralmente e permette l'accesso alle due piattaforme (Connect e MhPractice) su cui sono basate le esercitazioni e le simulazioni del corso.

Examination Methods

The final exam grade is composed by the mean (50%) of two written exams.

Written exam= 10-15 open questions (in italian or english) on Operational Marketing (chapters 6-12).
Oral exam= on Analytic and Strategic Marketing (in italian or english), chapters 1-5.

Intermediate exam (Nov. 2018) on half program (chapters 1-5)= during the course a multiple choice exam (10 questions in english) will be scheduled. A positive score permits to skip the oral exam. The grade of the intermediate exam is weighted 50% on the total grade. Intermediate exam is valid only in the first two exam sessions after the lessons.
Additional projects= other assignements will be offered during the course. A positive evaluation on them provides integrative points (up to 4) to add to the final grade. More detailed instructions in e-learning.

Lectures will be given in Italian, with a large use of slides and video cases in English. Foreign students will be helped by the lecturer with the full support of the English version of the textbook. Assignments, exercises and business game online useful to earn additional points to the final grade, are in English.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Type D and Type F activities

Academic year:
List of courses with unassigned period
years Modules TAF Teacher
Advanced Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)
Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.

Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.


Graduation


Student mentoring


Linguistic training CLA


Gestione carriere


Internships


Student login and resources