Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
B
SECS-P/08
9
B
SECS-S/03
6
B
SECS-P/12
6
F
-

2° Year   activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
9
C
AGR/01
9
C
AGR/01
9
B
SECS-P/08
9
B
SECS-P/13
6
B
SECS-P/12
15
E
-
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
9
C
AGR/01
9
C
AGR/01
9
B
SECS-P/08
9
B
SECS-P/13
6
B
SECS-P/12
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Food and wine marketing  (It will be activated in the A.Y. 2022/2023)

Teaching code

4S003248

Credits

9

Scientific Disciplinary Sector (SSD)

AGR/01 - ECONOMIA ED ESTIMO RURALE

Learning outcomes

The course aims to study contexts, specificities and analytical approaches in which agro-food businesses develop marketing and communication strategies. The course aims also to analyse the main dimensions of food and wine marketing. In particular, it intends to deep some focal topics, such as product differentiation, perception of food quality, consumer behaviour, typicality, and individual and collective branding. At the end of the course, the student will be able to understand the main strategic levers to promote food and wine products, especially in the context of typical production, and territorial and destination marketing.

Educational offer 2024/2025

ATTENTION: The details of the course (teacher, program, exam methods, etc.) will be published in the academic year in which it will be activated.
You can see the information sheet of this course delivered in a past academic year by clicking on one of the links below: