Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2022/2023
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Intellectual property and competition law (2021/2022)
Teaching code
4S02897
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
IUS/04 - BUSINESS LAW
Period
secondo semestre (lauree magistrali) dal Feb 21, 2022 al May 13, 2022.
Learning outcomes
The aim of the course is to offer students a general view of the national and international discipline of intellectual property and competition law. Through the analysis of selected juridical cases, lectures also intend to increase students’ capability of recognizing juridical problems related to marketing, communication and advertising, R&D and transfer of technology.
Program
In the current economic context, Intellectual property and competition law have a primary role for business activity on the market. On the one hand, immaterial goods are considered among the most important assets for businesses, providing an incentive to enhance products and services in terms of innovation and reputation; on the other hand, the competitive system allows to direct the market dynamics towards a result of better collective wealth beyond the protection of the single business.
In this sense, intellectual property and competition law are intertwined in a complex way, with the need of a specific balance between opposite interests in order to create a proportionate system that protects business values and foster the competitive game at the same time.
The program intends to analyse the most relevant rules of intellectual property and competition law, with the aim of providing with an exhaustive framework of the regulation on business communication as well as of the rationale underlying it.
Legal theory explanation will be followed by a practical approach to such topics, by means of case studies presentation and related discussion in terms of problem solving about the legal compliance for a correct planning of marketing strategies exploiting business immaterial assets.
In brief, the programm will focus on the following topics:
- Unfair competition law and advertising regulation
- Trademarks and distinctive signs
- Geographical indications
- Patents for invention
- Designs and models
- Antitrust regulation
In addition to the relevant rules of Italian Industrial Property Code and Civil Code, as reference book see: Vanzetti - Di Cataldo, Manuale di Diritto Industriale, Milano, Giuffrè, 2021, p. 1-535; 577-666.
Bibliography
Examination Methods
Final exam will be oral. Final mark will be expressed in thirtieth.
