Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
B
SECS-P/08
6
B
SECS-S/03
6
B
SECS-P/12
6
F
-

2° Year   activated in the A.Y. 2017/2018

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
C
SECS-P/08
9
B
SECS-P/07
9
B
SECS-S/03
9
C
SPS/07
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Behavioral economics  (2016/2017)

Teaching code

4S02512

Teacher

Luca Zarri

Coordinator

Luca Zarri

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/01 - ECONOMICS

Period

Secondo Semestre Magistrali dal Feb 27, 2017 al Jun 1, 2017.

MoodleMoodle Seminars 0

Learning outcomes

The major goal of this course is to provide students with a better and more rigorous understanding of a number of economic and social phenomena that characterize contemporary advanced economic systems and that can be fruitfully addressed through the lens of the major theoretical constructs and empirical findings (including experimental evidence) obtained in the last years within the framework of so called 'behavioural economics'.

Program

1. Introduction. What is 'behavioural economics'? The two 'souls' of behavioural economics: bounded rationality and non-selfish rationality. Behavioural economics and experimental economics
2. From full rationality to bounded rationality. Cognitive biases and economic behavior. Dual Process Theories: System 1 and System 2. Framing effects, loss aversion, endowment effect, intertemporal choices and present-biased preferences. Default effects: evidence from organ donations. The relationship between rationality and emotions in economic choices: neuroeconomic evidence. Law of small numbers, gambler's fallacy and hot hand fallacy. Anchoring effect, money illusion and the sunk cost effect. Policy implications and 'asymmetric paternalism'
3. From selfish rationality to non-selfish rationality. Experimental evidence and social preferences. Ethical consumption and Corporate Social Responsibility. Trust and social capital. Social norms and Pluralistic Ignorance
4. Ex ante utility, ex post utility and happiness paradoxes. Positional goods and relative income. Relational goods and subjective well-being

References:

- “Pensieri lenti e veloci”, D. Kahneman, Mondadori, 2012
- "Mente Mercati Decisioni", M. Motterlini and F. Guala, EGEA, 2011
- “Behavioural Economics”, S. Mullainathan and R. Thaler, entry, International Encyclopedia of the Social and Behavioral Sciences, 2001
- "The Behavioral Economics Guide 2015", edited by A. Samson, 2015
- “Regulation for Conservatives: Behavioral Economics and the Case for ‘Asymmetric Paternalism’”, C. Camerer et al., University of Pennsylvania
Law Review, 151, 3, 2003
- “La responsabilità sociale dell’impresa” and “Felicità, beni relazionali, progresso civile”, L. Becchetti, in L. Becchetti et al., Microeconomia,
il Mulino, Bologna, 2010
- “The Role of Social Capital in Financial Development”, L. Guiso et al., American Economic Review, 94, 3, 2004

Further teaching materials will be provided online, through the E-learning service, within the specific webpage prepared for this course.

Examination Methods

60-minute written exam, aimed at testing students' understanding of a number of economic and social phenomena that characterize contemporary advanced economic systems and that can be fruitfully addressed through the lens of the major theoretical constructs and empirical findings (including experimental evidence) obtained in the last years within the framework of so called behavioural economics. The exam will be based on a) multiple choice questions; b) an open question and c) an exercise based on behavioral game theory topics. It is also possible to prepare a talk on an issue related to the course outline (see on this the explanatory material provided online within the dedicated E-learning page for this course).

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE