Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2017/2018
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Statistics & market research (2017/2018)
Teaching code
4S02514
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-S/03 - ECONOMIC STATISTICS
Period
Primo Semestre Magistrali dal Oct 2, 2017 al Dec 22, 2017.
Learning outcomes
Modern enterprise operates today in acontext that changes continuously and rapidly. Therefore it must be able to respond with careful analysis of the available data. That is why a particular space will be reserved for the big data theme.
The course, which is intended to be a theoretical guide but with many practical applications, aims to transfer the knowledge to the learners in order to be able to use the statistical tools typical of market research autonomously.
Program
1. Data sources.
2. Phases and classification of market research.
3. Research by sample.
4. Complex sampling plans.
5. Market decisions in uncertainty.
6. Error profile and data quality.
7. Questionnaire, assessment scales and contact techniques.
8. Classification, representation and analysis of market research data .
9. Qualitative research.
10. Big data.
Author | Title | Publishing house | Year | ISBN | Notes |
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Andreina Mandelli | Big Data Marketing (Edizione 1) | Egea - SDA BOCCONI | 2017 | ||
Amedeo De Luca | Le ricerche di mercato | Franco Angeli | 2007 | 88-464-7266-7 |
Examination Methods
The exam will consist of a written and oral test (exercises and theory).