Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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Prima lingua straniera anno I
Seconda lingua straniera anno I
2° Year activated in the A.Y. 2015/2016
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno II: lingua di specialita' per i mercati internazionali
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno I
Seconda lingua straniera anno I
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno II: lingua di specialita' per i mercati internazionali
Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Strategic management of tourism and cultural business (2014/2015)
Teaching code
4S02580
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
I semestre dal Oct 1, 2014 al Jan 10, 2015.
Learning outcomes
The course aims to introduce managerial tools and models applied to tourist companies and cultural organizations. The organizations considered are accommodation businesses, tourist attractions, theatres, libraries and archives, museums and archaeological areas, festival. Particoular attention is given to strategic decisions, marketing tools, evalutation of economic and social impact, service quality. The theoretical contents will be completed with professionals’ invited speeches from tourist and cultural organizations.
Program
- The hotel business in the tourism system
- Processes of production and service provision in the hotel industry
- Hotel competitive strategies
- Basic elements of hotel management: brand, management, facilities
- Marketing policies in hotel industry
- Quality and customer satisfaction in the hotel industry
- A conceptual map for service quality
- Balancing demand and production capacity, pricing policies
- Organization and operational management of a hotel business
- Specificities of the cultural sector in Italy
- Cultural sector in its narrow sense and in a broad sense (cultural businesses)
- Baumol disease and public intervention in culture
- Evaluation of the economic impact of a cultural organization / event in the territory
- Culture as a tourist attraction factor
- Tourism and culture: synergy or antithesis
- Management of the various cultural organizations: museums, libraries, theatres, cultural festivals
Examination Methods
A written test to assess accurate knowledge and a supplementary oral examination are required. The written test will include some open questions. The tests will be corrected in the same day or in the immediately following days. The results of the written tests as well as the calendar of oral examinations will be published on the website and in the faculty notice board. For attending students, an ongoing evaluation session will be organized.