Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
primo semestre (lauree magistrali) Oct 5, 2020 Dec 23, 2020
secondo semestre (lauree magistrali) Mar 1, 2021 Jun 1, 2021
Exam sessions
Session From To
sessione invernale Jan 11, 2021 Feb 12, 2021
sessione estiva Jun 7, 2021 Jul 23, 2021
sessione autunnale Aug 23, 2021 Sep 17, 2021
Degree sessions
Session From To
sessione autunnale (validità a.a. 2019/20) Dec 9, 2020 Dec 11, 2020
sessione invernale (validità a.a. 2019/20) Apr 7, 2021 Apr 9, 2021
sessione estiva (validità a.a. 2020/21) Sep 6, 2021 Sep 8, 2021
Holidays
Period From To
Vacanze di Natale Dec 24, 2020 Jan 6, 2021
Vacanze di Pasqua Apr 3, 2021 Apr 6, 2021
Vacanze estive Aug 9, 2021 Aug 15, 2021

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C F G M P R S T V Z

Beretta Zanoni Andrea

symbol email andrea.berettazanoni@univr.it symbol phone-number 045 802 8691 (VR) 0444 393931 (VI)

Bertoli Paola

symbol email paola.bertoli@univr.it symbol phone-number 045 8028 508

Bonfanti Angelo

symbol email angelo.bonfanti@univr.it symbol phone-number 045 802 8292

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Cantele Silvia

symbol email silvia.cantele@univr.it symbol phone-number 045 802 8220 (VR) - 0444 393943 (VI)

Cassia Fabio

symbol email fabio.cassia@univr.it symbol phone-number 0458028689

Chiaramonte Tomas

symbol email tomas.chiaramonte@univr.it

Chiarini Andrea

symbol email andrea.chiarini@univr.it symbol phone-number 045 802 8223

Cicogna Veronica

symbol email veronica.cicogna@univr.it symbol phone-number 045 802 8246

Cobelli Nicola

symbol email nicola.cobelli@univr.it symbol phone-number 0458028295

Confente Ilenia

symbol email ilenia.confente@univr.it symbol phone-number 045 802 8174

Florio Cristina

symbol email cristina.florio@univr.it symbol phone-number 045 802 8296

Fratea Caterina

symbol email caterina.fratea@univr.it symbol phone-number 045 802 8858

Goldoni Giovanni

symbol email giovanni.goldoni@univr.it symbol phone-number 045 802 8792

Melchiori Massimo

symbol email massimo.melchiori@univr.it

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Mion Giorgio

symbol email giorgio.mion@univr.it symbol phone-number 045.802 8172

Pilati Andrea

symbol email andrea.pilati@univr.it symbol phone-number 045 802 8444 (VR) - 0444 393938 (VI)

Rossignoli Cecilia

symbol email cecilia.rossignoli@univr.it symbol phone-number 045 802 8173

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0444 393942 (VI) 045 802 8492 (VR)

Stacchezzini Riccardo

symbol email riccardo.stacchezzini@univr.it symbol phone-number 045 802 8186

Toniolo Sara

symbol email sara.toniolo@univr.it symbol phone-number 045 802 8683
Virginia Vannucci,  October 25, 2020

Vannucci Virginia

symbol email virginia.vannucci@univr.it

Vernizzi Silvia

symbol email silvia.vernizzi@univr.it symbol phone-number 045 802 8168 (VR) 0444 393937 (VI)

Zago Angelo

symbol email angelo.zago@univr.it symbol phone-number 045 802 8414

Zardini Alessandro

symbol email alessandro.zardini@univr.it symbol phone-number 045 802 8565

Zarri Luca

symbol email luca.zarri@univr.it symbol phone-number 045 802 8101

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

ModulesCreditsTAFSSD
1 module between the following
9
B
SECS-P/07
1 module between the following
1 module between the following
1 module between the following
English B2 level
4
F
-
ModulesCreditsTAFSSD
1 module between the following
1 module between the following
1 module between the following
Stage
5
F
-
Final exam
15
E
-

1° Year

ModulesCreditsTAFSSD
1 module between the following
9
B
SECS-P/07
1 module between the following
1 module between the following
1 module between the following
English B2 level
4
F
-

2° Year

ModulesCreditsTAFSSD
1 module between the following
1 module between the following
1 module between the following
Stage
5
F
-
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S008089

Coordinatore

Paola Signori

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

secondo semestre (lauree magistrali) dal Feb 21, 2022 al May 13, 2022.

Learning outcomes

The main purpose of this course is to get students to think about Digital Marketing from a strategic point of view of Relationship Marketing, in order to ehnance their abilities to remember, understand, and apply the main concepts of Relationship and Digital Marketing: Relations, Networks, Interactions. Analytical thinking is provided through multiple case study analysis, included some guided tours to local companies. Knowledge application will be tested through group projects. Students will be also called to test their problem solving skills, so that, at the end of this course, they will be able to create and present to a professional audience their Digital Marketing Projects.

Program

Relationship Marketing orientation:
- The genesis of RM and the new paradigm
- relations, network, interactions
- Classic market relationship, Special market relationship, Mega relationship, Nano relationship
- Measuring RM effort through the ROR index (Return on relationship)

Communication planning to ehnance interaction:
- conversational models; from strategy to operational communication
- omnichannel, - onmiengagement rate and communication metrics

Digital and Social Media Marketing:
- social media marketing and planning
- research for digital marketing and the role of big data - customer journey mapping
- digital media mix and selection
- digital and social media metrics

Teaching methods:
Lessons will be given in Italian, using experiential learning approach and interactive teaching. Foreign students that would like to attend this course are welcome, if they already know some marketing fundamentals.

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Examination Methods

The relationship and digital marketing exam is written and oral. Foreign students should contact Prof. Signori for further information.

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Type D and Type F activities

primo semestre (lauree) From 9/28/20 To 12/23/20
years Modules TAF Teacher
1° 2° Future matters D Alessandro Bucciol (Coordinatore)
1° 2° Future matters D Alessandro Bucciol (Coordinatore)
primo semestre (lauree magistrali) From 10/5/20 To 12/23/20
years Modules TAF Teacher
1° 2° The fashion lab (1 ECTS) D Maria Caterina Baruffi (Coordinatore)
1° 2° The fashion lab (2 ECTS) D Maria Caterina Baruffi (Coordinatore)
1° 2° The fashion lab (3 ECTS) D Maria Caterina Baruffi (Coordinatore)
secondo semestre (lauree) From 2/15/21 To 6/1/21
years Modules TAF Teacher
1° 2° Design and Evaluation of Economic and Social Policies D Federico Perali (Coordinatore)
1° 2° Public debate and scientific writing - 2020/2021 D Martina Menon (Coordinatore)
1° 2° Soft skills coaching days Vicenza (terza edizione) - 2020/2021 D Paola Signori (Coordinatore)
1° 2° Wake up Italia - 2020/2021 D Sergio Noto (Coordinatore)
List of courses with unassigned period
years Modules TAF Teacher
1° 2° Ciclo di video conferenze: "L’economia del Covid, Verona e l’Italia. Una pandemia che viene da lontano?" - 2020/21 D Sergio Noto (Coordinatore)
1° 2° Ciclo tematico di conferenze (on-line): “Come saremo? Ripensare il mondo dopo il 2020” - 2020/21 D Federico Brunetti (Coordinatore)
1° 2° Corso di lingua tedesca - livello a1 (1 cfu) - 2020 (2020/2021) D Giorgio Mion (Coordinatore)
1° 2° Corso di lingua tedesca - livello a1 (3 cfu) - 2020 (2020/2021) D Giorgio Mion (Coordinatore)
1° 2° Data Analysis Laboratory with R (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° Data Visualization Laboratory D Marco Minozzo (Coordinatore)
1° 2° Python Laboratory D Marco Minozzo (Coordinatore)
1° 2° Data Science Laboratory with SAP D Marco Minozzo (Coordinatore)
1° 2° Advanced Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° Marketing plan - 2020/21 D Virginia Vannucci (Coordinatore)
1° 2° Programming in Matlab D Marco Minozzo (Coordinatore)
1° 2° Programming in SAS D Marco Minozzo (Coordinatore)
Integrated Financial Planning - 2020/21 D Riccardo Stacchezzini (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Graduation

List of theses and work experience proposals

theses proposals Research area
Relationship Digital Marketing Various topics
Social Media Marketing Various topics

Internships


Linguistic training CLA


Gestione carriere


Area riservata studenti