Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Editoria e giornalismo - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
6
B
IUS/10
6
B
INF/01
1 course to be chosen among the following
12
B
L-LIN/01 ,M-FIL/01
12
B
L-FIL-LET/11 ,L-FIL-LET/12
1/2 courses to be chosen among the following
6
B
M-STO/04
12
B
SECS-P/08
6
B
M-GGR/02
6
B
SPS/01
6
B
SPS/07
1 course to be chosen among the following
6
B
L-ART/07
6
B
SPS/08
3 courses to be chosen among the following
6
C
L-LIN/12
6
C
M-STO/08
6
C
L-ART/06
6
C
L-LIN/12
6
C
L-LIN/10
6
C
L-LIN/04
6
C
L-LIN/03
6
C
L-LIN/14
6
C
L-LIN/13
6
C
SPS/02
6
C
M-PED/01
6
C
L-ART/06
6
C
L-LIN/21
6
C
L-LIN/21
6
C
L-LIN/07
6
C
L-LIN/05

2° Year  activated in the A.Y. 2019/2020

ModulesCreditsTAFSSD
1 course to be chosen among the following
6
B
L-ART/06
6
B
L-ART/06
1 course to be chosen among the following
12
B
INF/01
12
B
M-PSI/06
Tirocinio specifico in ambito giornalistico o editoriale
6
F
-
Dissertazione
24
E
-
activated in the A.Y. 2019/2020
ModulesCreditsTAFSSD
1 course to be chosen among the following
6
B
L-ART/06
6
B
L-ART/06
1 course to be chosen among the following
12
B
INF/01
12
B
M-PSI/06
Tirocinio specifico in ambito giornalistico o editoriale
6
F
-
Dissertazione
24
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations
iIntroductory
padvanced
mMasterful

Multimedia communications theory and methods (m)  (2018/2019)

Teaching code

4S02376

Academic staff

Tiziana Cavallo, Maurizio Corte

Coordinator

Tiziana Cavallo

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

L-ART/06 - CINEMA, PHOTOGRAPHY AND TELEVISION

Period

Sem. 2B dal Apr 8, 2019 al Jun 1, 2019.

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The aim of this course is to provide students with the theoretical and practical tools for creating a transmedia communication project. We will refer to concepts such as multimedia, cross-media and transmediality to clarify specific characteristics, issues and fundamental differences in order to identify the steps needed to design and implement a complete and original project. Examples and best practices will be used - especially in the English language - in the field of marketing communication, brand and corporate storytelling, journalism and public relations. In addition, the lessons will be enriched by the presence of professional testimonial, workshops and seminars with agencies and companies.

Program

The course will address the following topics, using multimedia and digital products in the classroom, alternating lessons - or part of them - theoretical and practical - work groups - as well as some testimonials with professional guests, storytelling experts:
1. Introduction to the concepts of multimedia, cross-media and transmediality.
2. Introduction to storytelling: history, tools and practices between Italy and the rest of the world.
2.1 Storytelling techniques.
3. Evolution of storytelling in new media.
4. Transmedia storytelling: definitions and examples.
5. The 4 steps of a transmedia project.
6. How to communicate a transmedia project.
7. Designing transmedia storytelling for companies and organizations: resources and tools.

Reference texts
Author Title Publishing house Year ISBN Notes
Henry Jenkins Cultura convergente Apogeo 2006
Rodari, Gianni La grammatica della fantasia Einaudi 1974
Andrea Bettini Non siamo mica la Coca-Cola, ma abbiamo una bella storia da raccontare. Usare il Corporate Storytelling senza essere una multinazionale Franco Angeli 2015
Andrea Fontana Storytelling d'Impresa. La guida definitiva Hoepli 2016
Max Giovagnoli Transmedia way (Edizione 1) Maggioli 2017

Examination Methods


The exam is divided into attending and non-attending students and it consists of two tests, one written (equal for everyone) and one oral (different between attending and non-attending), both compulsory for everyone.

The written test will consist of an exam with open questions on the following texts:

- Andrea Fontana (2016), "Storytelling d'Impresa. La guida definitiva", Hoepli, Milano.
- Max Giovagnoli (2017), "Transmedia Way", Maggioli Editore, Milano.


The oral exam will be distinguished by type of attendance, and it is mandatory as the written part and it can be performed only after passing the written test.
Once passed the written test - compulsory for both attending and non-attending - it will have to be integrated with the oral exam, according to the following indications.

For attending students it will consist in the exposition of a project work based on the conception of a transmedial project according to the indications given during the course and whose theme will be previously agreed in class.

For non-attending students it will consist of oral questions on the following texts: Henry Jenkins (2006), "Cultura convergente", Apogeo, Milano e Andrea Bettini (2015), Non siamo mica la Coca-Cola, ma abbiamo una bella storia da raccontare. Usare il Corporate Storytelling senza essere una multinazionale", Franco Angeli, Milano - Gianni Rodari (1974), "Grammatica della fantasia", Einaudi edition suggested.

No handouts will be used, neither for attending students nor for non attending students.
For attending students it will be essential - to prepare the oral part of the exam -
to use the material provided in class
Non-attending students will NOT have to bring any elaborate or project work.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Teaching materials e documents