Teaching code

4S02881

Teacher

Antonella Toffali

Coordinator

Antonella Toffali

Credits

12

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Sem. 1B, Sem. 2A, Sem. 2B

Lessons timetable Moodle Seminars 0

Learning outcomes

The course “An Introduction to Publishing Management” aims at providing advanced knowledge which will allow participants to gain interest into and to be able to perform several jobs within a publishing company. In order to allow the students to combine the contents of the course with the practical experience of the firms, two seminars held by industry specialists – who will voluntarily take part to the course to talk about their experience – will be organised.

Program

Syllabus

- Firm and management: introductory concepts of the firm as an open system, of resources and of distinctive competences.
- The strategic management of a firm.
- From the entrepreneurial idea to its implementation: the perspective of the business plan.
- Market and customers: analyses and decisions.
- The competitive advantage.
- Some tools to evaluate the economic sustainability of a project (break-even point, unit costs, etc.).
- Firm’s growth strategies.
- Some relevant decisions concerning price, product, place and communication.
- Marketing applied to the publishing industry.
- Organization design and human capital management.
- The publishing supply chain and the ‘page economics’.
- The book publishing market and the relationships among the actors of the publishing industry.
- Digitalization in the world of publishing.
Teaching methods:
Without prejudice to the mandatory participation in events with specialists in the sector of sel publishing and so on.
For attending students, teaching methods will consist of lectures designed to convey the most fundamental concepts to enable students, at the end of the course, to discuss cases made available by the lecturer. In addition, slides related to all the topics covered in the lecturers will be published on the course web page. During the academic year, office hours will be available to students for individual conversations with the lecturer, according to the schedule which will be published and constantly updated on the web pages. During the first lecture, attending students will receive the schedule of lecturers and office hours as well as the details about the assessment methods and criteria and about the periods during which lectures will be canceled due to academic reasons.
Not attending students will be supported by the lecturer through the slides which will be published on the course web page and through individual conversations during office hours to clarify unclear concepts. They will also have to consult the course textbooks.
The contents of both the textbooks and the lectures is consistent with the syllabus.

Examination Methods

Teaching methods:
Without prejudice to the mandatory participation in events with specialists in the sector like self publishing,
for attending students, teaching methods will consist of lectures designed to convey the most fundamental concepts to enable students, at the end of the course, to discuss cases made available by the lecturer. In addition, slides related to all the topics covered in the lecturers will be published on the course web page. During the academic year, office hours will be available to students for individual conversations with the lecturer, according to the schedule which will be published and constantly updated on the web pages. During the first lecture, attending students will receive the schedule of lecturers and office hours as well as the details about the assessment methods and criteria and about the periods during which lectures will be canceled due to academic reasons.
Not attending students will be supported by the lecturer through the slides which will be published on the course web page and through individual conversations during office hours to clarify unclear concepts. They will also have to consult the course textbooks.
The contents of both the textbooks and the lectures is consistent with the syllabus.

Assessment methods and criteria




Aims of the assessment test:
The oral exam consists of a conversion which is intended to assess the following points:
- appropriate use of the technical language and ability to develop own arguments precisely, consistently and without digressions;
- depth and width of acquired knowledge;
- ability to create concise links within acquired knowledge;
- analysis and argumentative capabilities.

Contents and evaluation of the assessment test:
The oral exam covers the whole programs. The evaluation is expressed as a grade out of 30.

ERASMUS students are kindly asked to get in touch with the lecturer at the beginning of the course to agree upon teaching methods and assessment test.

Teaching materials e documents

•   Appelli d’esame di “Management per l’editoria” - Sessioni estiva e autunnale 2020   (pdf, it, 129 KB, 5/15/20)