Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre magistrali | Sep 30, 2019 | Dec 20, 2019 |
| secondo semestre magistrali | Feb 24, 2020 | May 29, 2020 |
| Session | From | To |
|---|---|---|
| Sessione invernale magistrali | Jan 7, 2020 | Feb 21, 2020 |
| Sessione estiva magistrali | Jun 3, 2020 | Jul 10, 2020 |
| Autumn Session exams | Aug 24, 2020 | Sep 11, 2020 |
| Session | From | To |
|---|---|---|
| Autumn Session | Dec 2, 2019 | Dec 4, 2019 |
| Winter Session | Apr 7, 2020 | Apr 9, 2020 |
| Summer session | Sep 7, 2020 | Sep 9, 2020 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
Bullini Orlandi Ludovico
ludovico.bulliniorlandi@univr.it
045 802 8095
tomas.chiaramonte@univr.it
Cicogna Veronica
veronica.cicogna@univr.it
045 802 8246
giovanni.sandrini@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
1 module to be chosen between2° Year activated in the A.Y. 2020/2021
| Modules | Credits | TAF | SSD |
|---|
1 module to be chosen between1 module to be chosen between1 module to be chosen between| Modules | Credits | TAF | SSD |
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1 module to be chosen between| Modules | Credits | TAF | SSD |
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1 module to be chosen between1 module to be chosen between1 module to be chosen between| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Strategic Marketing (2019/2020)
Teaching code
4S008088
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre magistrali dal Sep 30, 2019 al Dec 20, 2019.
Learning outcomes
The aim is to enable student to have the specific marketing competencies at both strategic and operational level. The student will be able to draw up a marketing plan managing the main strategic and operational marketing tools. Several case studies at a national and international level will be analysed. Within the course, a team project will be realized to develop a marketing plan. Such project work will enable students with relational and communication skills, improving their interaction with other students in order to face and manage together complex case studies.
Program
The marketing concept
• The marketing orientation concept
• The impact of globalization
• The new digital technologies and the impact on firms and consumers
• The marketing plan
• Analytical marketing
-Market attractiveness analysis
-Company competitiveness analysis
-Customers’ needs analysis
-The customer purchase behaviour
- Measuring customers’ response
• Formulation of a marketing strategy
- Marketing objectives
- Marketing targeting and positioning
• Implementing of operational marketing
- New product decisions
- Brand management
- Distribution channel decisions
- Pricing decisions
- Communication decisions
-Web marketing and social media marketing
• Measuring marketing performance
At the end of the course, a Problem Solving Competition will be organized in which the students will have the opportunity to solve a business problem in management and marketing terms. This activity, completely voluntary, will allow the student to put into practice the theoretical concepts analyzed in the classroom, as well as to develop different soft skills such as team working, time management and public speaking.
Given that this initiative is jointly organized with the teaching of Strategic Service Management, students could create groups (minimum 3 maximum 5 participants) that will include students of both courses (Strategic Service Management and Strategic marketing).
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Jean-Jacques Lambin | Market-driven management. Marketing strategico e operativo (Edizione 7) | McGraw-Hill Education | 2016 | Curatore: Emanuela Tesser, Marco Galvagno TRANNE i capitoli: 5-7-9-14-16. | |
| Lovelock Christopher e Wirtz Jochen | Marketing dei servizi. Risorse umane, tecnologie, strategie | Pearson | 2007 | Limitatamente ai capitoli: 8-10-11 |
Examination Methods
The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book.
Type D and Type F activities
| years | Modules | TAF | Teacher | |
|---|---|---|---|---|
| 1° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinator)
|
|
| 1° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinator)
|
|
| 1° 2° | Enactus Verona 2020 | D |
Paola Signori
(Coordinator)
|
|
| 1° 2° | Samsung Innovation Camp | D |
Marco Minozzo
(Coordinator)
|
|
| years | Modules | TAF | Teacher | |
|---|---|---|---|---|
| 1° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinator)
|
|
| 1° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinator)
|
|
| 1° 2° | Predictive analytics for business decisions - 2019/20 | D |
Claudio Zoli
(Coordinator)
|
|
| 1° 2° | Professional communication for economics - 2019/20 | D |
Claudio Zoli
(Coordinator)
|
|
| 1° 2° | Regulation, procurement and competition - 2019/20 | D |
Claudio Zoli
(Coordinator)
|
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Method of attendance, teaching delivery and locations
The lectures on all the subjects of the course of study and the related examinations take place in person.
However, as a further service to students, it is also envisaged that, unless otherwise announced by the individual lecturer, lectures will be video-recorded and made available on the relevant e-learning spaces of the lectures a few weeks after they have taken place. Exceptions to this timing will only be possible for part-time students.
Attendance is not compulsory.
Further details on compulsory attendance can be found in the course regulations available under Regulations in the Course menu. Although the regulations do not stipulate a specific obligation, please check the instructions provided by the individual lecturer for each course or any laboratories and/or internships.
Part-time enrolment is permitted.
The venue for lectures and examinations is the Vicenza University Hub.
Linguistic training CLA
Graduation
The final exam consists of a paper in written form of at least 80 pages, exploring a topic of the student's choice relating to one of the subjects in the student's syllabus. The topic and title of the paper must be selected in agreement with a university lecturer from one of the SSDs included in the student's syllabus. The work must be developed under the guidance of the lecturer. The thesis is the subject of an oral presentation and discussion in front of a Degree Committee on one of the dates established explicitly in the calendar of teaching activities. In agreement with the Supervisor, the thesis may be written, and the discussion may take place in English.
Internships
The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.
