Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2023/2024
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Intellectual property and competition law (2022/2023)
Teaching code
4S02897
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
IUS/04 - BUSINESS LAW
Period
Secondo semestre (lauree magistrali) dal Feb 20, 2023 al May 19, 2023.
Location
VERONA
Learning objectives
The aim of the course is to offer students a general view of the national and international discipline of intellectual property and competition law. Through the analysis of selected juridical cases, lectures also intend to increase students’ capability of recognizing juridical problems related to marketing, communication and advertising, R&D and transfer of technology.
Prerequisites and basic notions
Institutional knowledge of commercial law
Program
The program intends to address the most relevant legal institutions of industrial and competition law, with a view to providing an exhaustive framework of the rules that regulate corporate communication as well as the rationale behind them. The theoretical explanation will then be accompanied by a practical approach to the subject, through the presentation of case studies and related discussion of the problems to be solved in order to set the marketing strategies of the company concerning the exploitation of its intangible assets in a legally correct manner. In summary, the program will focus on the following topics: - Unfair competition and advertising - Trademark and distinctive signs - Geographical indications - Patent for invention - Designs and models - Antitrust law In addition to the relevant provisions of the Industrial Property Code and the Civil Code, it is indicates which reference text: Vanzetti - Di Cataldo, Industrial Law Manual, Milan, Giuffrè, 2021, p. 1-535; 577-666.
Bibliography
Didactic methods
Lectures on topics selected from all the topics included in the program.
Learning assessment procedures
The exam consists of a single written test in Italian on the entire programme, structured in 3 open-ended questions on three different parts of the programme. The score is out of thirty and the minimum score is 18/30. Passing the test implies the registration of the vote.
Evaluation criteria
In the answers to the questions, the knowledge of the discipline and its main interpretative problems, the understanding of the concepts learned and the ownership of the legal language will be evaluated. The knowledge of the discipline and its main interpretative problems, the understanding of the concepts learned and the ownership of the legal language will also be evaluated.
Criteria for the composition of the final grade
The score is out of thirty and the minimum score is 18/30. Passing the test implies recording the grade. In the event of a particularly brilliant test, the teacher can confer honors
Exam language
italiano
