Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
Periodo generico Oct 1, 2022 May 31, 2023
Primo semestre (lauree magistrali) Oct 3, 2022 Dec 23, 2022
Secondo semestre (lauree magistrali) Feb 27, 2023 May 19, 2023
Exam sessions
Session From To
Sessione invernale (lauree magistrali) Jan 9, 2023 Feb 17, 2023
Sessione estiva (lauree magistrali) May 22, 2023 Jul 7, 2023
Sessione autunnale (lauree magistrali) Aug 21, 2023 Sep 15, 2023
Degree sessions
Session From To
Sessione autunnale Dec 5, 2022 Dec 7, 2022
Sessione straordinaria riservata MS e MCI Feb 24, 2023 Feb 24, 2023
Sessione invernale Apr 4, 2023 Apr 6, 2023
Sessione estiva Sep 4, 2023 Sep 6, 2023

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C D F G M N P R S V Z

Bazzani Francesca

symbol email francesca.bazzani@univr.it

Blasi Silvia

symbol email silvia.blasi@univr.it symbol phone-number 045 8028218

Bracco Emanuele

symbol email emanuele.bracco@univr.it symbol phone-number 045 802 8293

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Capitello Roberta

symbol email roberta.capitello@univr.it symbol phone-number 045 802 8488

Cavallo Daniela

symbol email daniela.cavallo@univr.it

Cobelli Nicola

symbol email nicola.cobelli@univr.it symbol phone-number 0458028295

Confente Ilenia

symbol email ilenia.confente@univr.it symbol phone-number 045 802 8174

De Mari Michele

symbol email michele.demari@univr.it symbol phone-number 045 802 8226

Demo Edoardo

symbol email edoardo.demo@univr.it symbol phone-number 045 802 8782 (VR) 0444.393930 (VI)

Ferrari Maria Luisa

symbol email marialuisa.ferrari@univr.it symbol phone-number 045 802 8532

Florio Cristina

symbol email cristina.florio@univr.it symbol phone-number 045 802 8296

Fratea Caterina

symbol email caterina.fratea@univr.it symbol phone-number 045 842 5358

Gaeta Davide Nicola Vincenzo

symbol email davide.gaeta@univr.it symbol phone-number 045 683 5632

Genovese Anna

symbol email anna.genovese@univr.it symbol phone-number 0458028233

Giaretta Elena

symbol email elena.giaretta@univr.it symbol phone-number 045 802 8051

Goldoni Giovanni

symbol email giovanni.goldoni@univr.it symbol phone-number 045 802 8792

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Mori Luca

symbol email luca.mori@univr.it symbol phone-number 045 802 8388

Noto Sergio

symbol email elefante@univr.it symbol phone-number 045 802 8008

Russo Ivan

symbol email ivan.russo@univr.it symbol phone-number 045 802 8161 (VR)

Santi Flavio

symbol email flavio.santi@univr.it symbol phone-number 045 802 8239

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0444 393942 (VI) 045 802 8492 (VR)

Sproviero Alice Francesca

symbol email alicefrancesca.sproviero@univr.it symbol phone-number 045 802 8216

Stacchezzini Riccardo

symbol email riccardo.stacchezzini@univr.it symbol phone-number 045 802 8186

Vigolo Vania

symbol email vania.vigolo@univr.it symbol phone-number 045 802 8624

Zago Angelo

symbol email angelo.zago@univr.it symbol phone-number 045 802 8414

Zarri Luca

symbol email luca.zarri@univr.it symbol phone-number 045 802 8101

Zoli Claudio

symbol email claudio.zoli@univr.it symbol phone-number 045 802 8479

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:
It will be activated in the A.Y. 2023/2024
ModulesCreditsTAFSSD
Final exam
15
E
-

2° Year It will be activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S003250

Coordinatore

Paola Signori

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Secondo semestre (lauree magistrali) dal Feb 27, 2023 al May 19, 2023.

Location

VERONA

Learning objectives

This Marketing Communications course is focused on theoretical and technical fundamentals of communications for business, aligned with a marketing approach. In particular, students will understand how to analyze markets and competitors in order to create a marketing strategy, and then define the right communication mix and its metrics for the control. New marketing and communication trends will be discussed through case studies. During this course, students will be asked to apply with creativity these tendencies and techniques, in order to create a professional communication plan.

Prerequisites and basic notions

This teaching, as it does not address the basic concepts of marketing, requires a minimum of background on marketing fundamentals.

Program

This marketing and communications course needs a basic knowledge on marketing concepts (analytical, strategical and marketing mix). The program offers theoretical and technical knowledge to help students in preparing professional communication plans. In details, the course will cover the following parts:
- Course introduction, from marketing strategy to marketing communication.
- The communication process and its monitoring (five Ws model and nine control areas). Defining communication goals, aligned to marketing strategies.
- Communication models towards the Integrated Marketing Communication framework
- Planning the campaing (consumer journey analysis, FCB Grid. Kvaerk maps, market segmentation and profilation, marketing mix, determinants of campaign strategy. IMC planning, Planning media strategy - black box, John Christie, Bertier Marc- and disseminating the message. Brand Mapping, cluster mapping, cluster brand map. The budget.)
- Executing and evaluating the campaign (Multiple touchpoints, customer experience and communication mix.)
- Marketing Plan Outline. Building an effective marketing and communication plan. Case studies.

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The teaching methods involve face-to-face lectures, with assignment of quick exercises or cases to be analyzed individually or in small groups, with subsequent plenary discussion. Lectures may be video-recorded, however, it is warned that the classroom interaction part remains poorly usable by distance learners. Moreover, moodle exercises are assigned for some topics. A course Telegram group is also provided for challenges and exercises to be conducted on that platform at a distance. All study materials are available in moodle, which will always be updated throughout the course.

Learning assessment procedures

The examination is written (compulsory) and oral (optional), and is the same for attending and nonattending students.
1) Compulsory in-person written test of theoretical knowledge on the entire program (five open questions and one applied exercise - duration 90 minutes), grade in thirtieths. To pass the exam, it is necessary a minimum grade of 18/30.
2) Optional oral presentation for testing reasoning and communication problem-solving skills (oral discussion of an individual project work, according to themes and structure defined during the course in moodle - duration 15 minutes), bonus points awarded max 3 points to be added to the written test grade. Pre-delivery of project work is not needed.

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Evaluation criteria

1. Evaluation criteria of the written test:
- five open questions= the correctness of the answers in terms of theoretical and technical competence is evaluated, as well as the ability to discuss the topic in an applied way and propose correct examples. Each answer is worth up to 5 points. Total question section: 25 points.
- applied exercise= worth 07 points; the exercise will require some attention points to be answered, applied ability and the ability to find suitable solutions to the proposed problem are evaluated.

2. Evaluation criteria of optional oral exposition (with support of some slides) - up to 3 points - will take into account the communicative, organizational, learning, applied, critical, propositional skills. Specifically: communicative ability (exposition of the project work with confidence and mastery of content); organizational ability (being able to organize with logic and coherence the exposition of content (in slides and oral exposition); learning ability (demonstrating acquisition of theoretical knowledge and techniques of MC); application ability (being able to apply theoretical knowledge and techniques of MC to proposed real cases/examples); critical ability (being able to interpret data and evaluate the limits of the different theories analyzed); propositional ability (being able to suggest new solutions to the problems highlighted).

Criteria for the composition of the final grade

The final grade is obtained by adding to the written exam grade (minimum 18) any bonuses obtained from the oral presentation (up to three points).

Exam language

Italiano

Type D and Type F activities

Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").

Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.

Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.

Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dal Consiglio della Scuola di Economia e Management e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.

Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.

COMPETENZE TRASVERSALI
Scopri i percorsi formativi promossi dal  Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali


ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, incluse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.

Primo semestre (lauree) From 9/19/22 To 1/13/23
years Modules TAF Teacher
1° 2° Ciclo tematico di conferenze: “Conflitti. Riconoscere, prevenire, gestire” - 2022/2023 D Riccardo Stacchezzini (Coordinatore)
1° 2° Securitisation transactions - Focus on securitisations of OF NPL / NPE /UTP D Michele De Mari (Coordinatore)
1° 2° The Fashion Lab - 2022/23 D Caterina Fratea (Coordinatore)
Periodo generico From 10/1/22 To 5/31/23
years Modules TAF Teacher
1° 2° Data Analysis Laboratory with R (Verona) D Marco Minozzo (Coordinatore)
1° 2° Python Laboratory D Marco Minozzo (Coordinatore)
1° 2° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)
1° 2° Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)
1° 2° Laboratory on research methods for business D Cristina Florio (Coordinatore)
1° 2° Laboratory on research methods for business D Cristina Florio (Coordinatore)
Primo semestre (lauree magistrali) From 10/3/22 To 12/23/22
years Modules TAF Teacher
1° 2° Business & predictive analytics for International Firms (with Excel Applications) - 2022/23 D Angelo Zago (Coordinatore)
1° 2° Soft skills training for economics - 2022/23 D Claudio Zoli (Coordinatore)
1° 2° Topics in applied economics and finance - 2022/23 D Claudio Zoli (Coordinatore)
1° 2° Experience 3 Days as a Manager D Riccardo Stacchezzini (Coordinatore)
Secondo semestre (lauree magistrali) From 2/27/23 To 5/19/23
years Modules TAF Teacher
1° 2° The Chartered Accountant as a business consultant D Riccardo Stacchezzini (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Graduation

List of theses and work experience proposals

theses proposals Research area
Comunicazione per la sostenibilità Various topics
Il futuro del corporate reporting (COVID19) Various topics
Le nuove sfide per le supply chain (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics

Internships


Linguistic training CLA


Gestione carriere


Student login and resources