Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
Stage
6
F
-

2° Year   activated in the A.Y. 2023/2024

ModulesCreditsTAFSSD
Final exam
15
E
-
activated in the A.Y. 2023/2024
ModulesCreditsTAFSSD
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S00522

Credits

9

Coordinator

Language

Italian

Location

VERONA

Also offered in courses:

Scientific Disciplinary Sector (SSD)

SECS-S/03 - ECONOMIC STATISTICS

The teaching is organized as follows:

Parte 2

Credits

5

Period

Primo semestre (lauree magistrali)

Location

VERONA

Academic staff

Flavio Santi

Parte 1

Credits

4

Period

Primo semestre (lauree magistrali)

Location

VERONA

Academic staff

Flavio Santi

Learning objectives

During the course, the main sources of official data will be studied and the main sampling techniques analyzed. The linear regression model will be introduced as one of the main statistical tools to examine survey data and for sales forecasting. Students will be provided with the cutting-edge statistical theory of sampling and linear regression model. These tools will then be applied to carry out market researches.

Prerequisites and basic notions

The course requires knowledge of the fundamental notions of descriptive statistics and statistical inference taught in the bachelor's degree programmes.

Program

Data sources and statistical information for business:
- primary and secondary data
- internal and external sources of data
- probabilistic sampling for market survey
Economic and business indicators:
- simple and composite index numbers
- turnover rates
Business forecasting:
- smoothing techniques: moving averages and exponential smoothing
- techniques for decomposing economic time series applied to business forecasting
Regression analysis:
- simple linear regression models
- multiple linear regression models
- introduction to generalised linear models (GLM)
- misspecifications of regression models
- regression on time series: spurious correlation and modelling techniques
Goodness of fit, prediction, and cross-validation of statistical models
Classification and regression trees (CART)
Model-based recursive partitioning
Lecture slides and other learning materials are available on the e-learning website.

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

Frontal lectures in classroom and recorded lectures available online.

Learning assessment procedures

The assessment of learning outcomes consists in a written examination.
The examination consists of:
* fifteen short, multiple choice, or calculated questions
* two open-ended questions
* one open-ended question chosen from two available
All kinds of questions may be focussed on theoretical and methodological issues, may consist in exercises, or may require the student to discuss and analyse some practical problem using notions and tools learned throughout the course.
The teacher may require students to take an oral examination which completes the evaluation of the acquired knowledge. The final grade may be equal, higher or lower than the grade got on the written part of the exam.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The written examination assesses the level of knowledge of the topics of the course, the mastery of technical language and the writing skills, the ability to analyse business and market data by means of the methods illustrated in the course and the ability to interpret the results of the analyses.

Criteria for the composition of the final grade

The examination score is on a 30-point scale (passing mark: 18).

Exam language

Italiano