Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2023/2024
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3° Year activated in the A.Y. 2024/2025
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Agro-food marketing (2023/2024)
Teaching code
4S010906
Credits
6
Coordinator
Language
Italian
Courses Single
Authorized with reserve
The teaching is organized as follows:
Learning objectives
The purpose of the course is to allow the student to acquire the tools and the main marketing techniques to achieve customer satisfaction in the agro-food sector, in reference to the product design and the understanding of the logistic process. The main objective will be to initiate students to develop interaction and solution skills with respect to specific problems related to marketing, logistics distribution, the supply chain and the customer service in a sustainability context.
Examination Methods: To pass the exam, students will have to demonstrate that they are able to apply, using simulation tools, the marketing levers aimed at designing product characteristics and managing the distribution system in innovative, diversified, and sustainable competitive contexts for the food company. The ability to apply the acquired knowledge will be verified through exercises referring to case studies previously presented and discussed.
Prerequisites and basic notions
No specific knowledge or previous requirements are needed to participate in this course
Criteria for the composition of the final grade
The exam is written
