Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD

2° Year   activated in the A.Y. 2020/2021

ModulesCreditsTAFSSD

3° Year   activated in the A.Y. 2021/2022

ModulesCreditsTAFSSD
3rd foreign language
3
F
-
Stage
6
S
-
Final exam
6
E
-
ModulesCreditsTAFSSD
activated in the A.Y. 2020/2021
ModulesCreditsTAFSSD
activated in the A.Y. 2021/2022
ModulesCreditsTAFSSD
3rd foreign language
3
F
-
Stage
6
S
-
Final exam
6
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S02443

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre (Lingue e letterature straniere) dal Feb 14, 2022 al May 28, 2022.

Learning outcomes

The course aims to familiarize students with the role of marketing in the relationship between firm and market, especially from an international perspective. Participants will acquire the principles of strategic and operational marketing as well as the tools to understand customer behavior in domestic and international markets. Through the analysis of case studies, students will also develop the ability to critically evaluate real-life situations.

Program

The marketing concept
Strategic marketing
Consumer behaviour
Marketing research
The marketing mix: product, price, place, promotion

REFERENCES
Kerin, Hartley, Rudelius, Pellegrini, Marketing, McGraw-Hill, Milano, 2020, 4° edition.

Attending students:
- Chapters 1, 3, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 19, 20, 22, 23
- notes from lectures
- slides
- seminar lectures by industry experts.

Non attending students:
- Chapters 1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 19, 20, 21, 22, 23

Examination Methods

An oral examination with open questions will be carried out to assess:
- knowledge of concepts,
-ability to apply knowledge;
-appropriate use of the technical language.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE