Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Scienze della comunicazione - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
12
A
L-FIL-LET/12
12
A
L-LIN/12
6
A
INF/01
6
A
L-LIN/01
6
A
M-STO/04
6
B
L-ART/05
6
B
L-ART/07
English language B2 level
3
F
-
3
F
INF/01

2° Year  activated in the A.Y. 2020/2021

ModulesCreditsTAFSSD
12
A
SPS/07 ,SPS/08
12
B/C
M-FIL/01 ,M-FIL/03
6
A
INF/01
6
B
M-DEA/01
6
B
SECS-P/10
6
B
L-ART/06
1 module to be chosen among the following
6
B
SECS-P/08
6
B
SECS-P/08
6
B
M-PSI/05
6
B
M-PSI/06
Foreign language B1 (CB test) (French, German, Spanish, Russian)
6
E
-

3° Year  activated in the A.Y. 2021/2022

ModulesCreditsTAFSSD
12
B/C
L-LIN/01 ,M-FIL/02
6
B
IUS/10
6
B
SPS/01
2 modules to be chosen among the following
6
C
M-FIL/04
6
C
L-FIL-LET/14
6
C
L-FIL-LET/11
6
C
L-LIN/10
6
C
L-ART/04
6
C
M-STO/08
6
C
L-ART/02
6
C
M-STO/06
6
C
L-FIL-LET/10
6
C
M-STO/08
6
C
M-STO/08
Final exam
6
E
-
activated in the A.Y. 2020/2021
ModulesCreditsTAFSSD
12
A
SPS/07 ,SPS/08
12
B/C
M-FIL/01 ,M-FIL/03
6
A
INF/01
6
B
M-DEA/01
6
B
SECS-P/10
6
B
L-ART/06
1 module to be chosen among the following
6
B
SECS-P/08
6
B
SECS-P/08
6
B
M-PSI/05
6
B
M-PSI/06
Foreign language B1 (CB test) (French, German, Spanish, Russian)
6
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
12
D
-
Between the years: 1°- 2°- 3°
Other activities
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations
iIntroductory
padvanced
mMasterful

Business communication  (2020/2021)

Teaching code

4S008047

Teacher

Mario Magagnino

Coordinator

Mario Magagnino

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

CuCi IA, CuCi IB

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The "Business Communication" course is a specific area of the great framework that is Marketing. The topics, some of a propaedeutic type, typical of marketing, aim to introduce students to basic knowledge, characterized by a strong interdisciplinary nature, in order to allow a graduate in Communication Sciences to play the role of business communicator (responsible for the press office, responsible for internal and external communication, etc.) The purpose of the "Corporate Communication" path is to provide the students of the toolbox to promote and build the company’s reputation, through the possibility of dialogue with the numerous Agencies outside the company of: advertising, p.r., press and press office, merchandising, sales promotion, media monitoring, social media marketing, market research, only to list the most widespread.

Examination Methods

Il corso è destinato agli studenti del corso di laurea di Scienze della Comunicazione.
Prova scritta.
La prova prevede 15 domande a risposta aperta, il cui scopo è la verifica delle conoscenze degli strumenti della comunicazione d'impresa; ogni domanda vale due punti, se completa, per un massimo di 30/30 ed una valutazione complessiva per il raggiungimento della lode, in base alla caratterizzazione delle risposte.
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Testi per l’esame:
Mario Magagnino – Verona (Provincia di Gardaland) – Strumenti e creatività nella comunicazione d’impresa – QuiEdit – Verona 2010.
°Magagnino e Foroni – Monografie Istituzionali d’Impresa – QuiEdit - Verona 2010 da integrare obbligatoriamente con la lettura e lo studio del sito www.monografieimpresa.it/ e
°Antonio Alliegro - Il mercato delle monografie d'impresa in Italia - Tesi Laurea - scaricabile da https://www.monografieimpresa.it/wp-content/uploads/2017/09/Tesi_Alliegro.pdf
°Fiocca e Sebastiani – Politiche di marketing – McGraw-Hill – Milano 2009 (primi 6 capitoli)

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Libri consigliati per ulteriori approfondimenti: Stefano Bartolini – Manifesto per la felicità – Donzelli Editore, Roma 2010 /Alberto Contri - McLuhan non abita più qui? - Bollati Boringheri, Torino 2017/ GP. Fabris – Societing – Egea, Milano 2008 /Beppe Facchetti e Laura Marozzi – Relazioni Pubbliche – Il Sole 24 Ore, Milano 2009/ Luigi Ferrari e altri – Da target a partner –Isedi, Novara 2006 / Verona Gabrielli – Il brand – Il Mulino, Bologna 2012 / E.Invernizzi e S. R. – Relazioni publiche e corporate communication – McGraw-Hill, MI 2013 /Alessandro Papini – Post-comunicazione – Guerini e Associati – MI 2014 / Seth Godin – Siamo Tutti strambi – Sperling & Kupfer , Milano 2011 / R. Sobrero – Pubblicità Progresso – RaiEri, Roma 2011

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE