Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

A.A. 2018/2019

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
I semestre Oct 1, 2018 Jan 12, 2019
ANNUALE Oct 1, 2018 Jun 1, 2019
II semestre Feb 18, 2019 Jun 1, 2019
Exam sessions
Session From To
ESAMI LINGUE- sessione invernale Jan 14, 2019 Feb 16, 2019
ESAMI LINGUE- sessione estiva Jun 3, 2019 Jul 27, 2019
ESAMI LINGUE- sessione autunnale Aug 26, 2019 Sep 21, 2019
Degree sessions
Session From To
LAUREE LINGUE - sessione autunnale (a.a. 2017/18) Nov 12, 2018 Nov 17, 2018
LAUREE LINGUE - sessione straordinaria (a.a. 2017/18) Apr 1, 2019 Apr 6, 2019
LAUREE LINGUE - sessione estiva (a.a. 2018/19) Jul 8, 2019 Jul 13, 2019
LAUREE LINGUE - sessione autunnale (a.a. 2018/19) Nov 4, 2019 Nov 9, 2019
LAUREE LINGUE - sessione straordinaria (a.a. 2018/19) Mar 30, 2020 Apr 4, 2020
Holidays
Period From To
Festa di Ognissanti Nov 1, 2018 Nov 1, 2018
Sospensione dell'attività didattica Nov 2, 2018 Nov 3, 2018
Festa dell’Immacolata Dec 8, 2018 Dec 8, 2018
VACANZE DI NATALE Dec 22, 2018 Jan 6, 2019
VACANZE DI PASQUA Apr 19, 2019 Apr 23, 2019
Sospensione dell'attività didattica Apr 24, 2019 Apr 24, 2019
Festa della liberazione Apr 25, 2019 Apr 25, 2019
Festa del lavoro May 1, 2019 May 1, 2019
Sospensione dell'attività didattica May 20, 2019 May 20, 2019
Festa del Santo Patrono May 21, 2019 May 21, 2019
Festa della Repubblica Jun 2, 2019 Jun 2, 2019
VACANZE ESTIVE Aug 13, 2019 Aug 18, 2019

Exam calendar

Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

A B C D F L M N O P R S T U V Z

Aloe Stefano

stefano.aloe@univr.it +39 045802 8409

Bellini Marta

marta.bellini@univr.it 0455116176

Bisetto Barbara

barbara.bisetto@univr.it +39 045802 8597

Cantarini Sibilla

sibilla.cantarini@univr.it +39 045802 8199

Carol Lidia

lidia.carolgerones@univr.it

Cassia Fabio

fabio.cassia@univr.it 0458028689

Confente Ilenia

ilenia.confente@univr.it 045 802 8174

Corsi Corrado

corrado.corsi@univr.it 045 802 8452 (VR) 0444/393937 (VI)

Dalle Pezze Francesca

francesca.dallepezze@univr.it + 39 045802 8598

Ferrari Maria Luisa

marialuisa.ferrari@univr.it 045 802 8532

Fossaluzza Giorgio

giorgio.fossaluzza@univr.it +39 045 802 8795

Lora Riccardo

riccardo.lora@univr.it 045 802 7606

Mannoni Michele

michele.mannoni@univr.it +39 045802 8597

Martinelli Caterina

caterina.martinelli@univr.it + 39 045 802 8661

Niu Chunye

chunye.niu@univr.it

Ortino Matteo

matteo.ortino@univr.it +39 045 8028830

Pizzamiglio Maurizio

maurizio.pizzamiglio@univr.it

Resi Rossella

rossella.resi@univr.it

Rodriguez Abella Rosa Maria

rosa.rodriguez@univr.it +39 045802 8571

Rospocher Marco

marco.rospocher@univr.it +39 045802 8326

Sun Min

min.sun@univr.it

Tallarico Giovanni Luca

giovanni.tallarico@univr.it +39 045 802 8663

Toffali Antonella

antonella.toffali@univr.it

Ugolini Marta Maria

marta.ugolini@univr.it + 39 045 802 8126

Vernizzi Silvia

silvia.vernizzi@univr.it 045 802 8168 (VR) 0444 393937 (VI)

Vettorel Paola

paola.vettorel@univr.it +39 045802 8259

Zanfei Anna

anna.zanfei@univr.it +39 045802 8347

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:
Modules Credits TAF SSD
Between the years: 1°- 2°
Between the years: 1°- 2°
Further linguistic skills
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S02574

Teacher

Fabio Cassia

Coordinatore

Fabio Cassia

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Language

Italian

Period

I semestre dal Oct 1, 2018 al Jan 12, 2019.

Learning outcomes

The course aims at providing a set of theoretical and practical tools to manage a firm’s internationalization process. At the end of the course, students will be able to analyse business opportunities in foreign markets and to design successful strate-gies and to make operational decisions to exploit such opportunities.

Program

The international scenario and ongoing trends: mature markets, emerging markets, globalization

Foreign market entry: analysis of opportunities and entry modes

Competitive advantages and positioning of the offering in foreign markets:
-Positioning of the offering
-Product strategy
-Pricing strategy
-Communication strategy and cross-cultural management

Sales management and sales network design:
-The relational selling approach
-Key Account Management
-Key decisions in sales management

International competition in business-to-business markets


TEACHING METHODS

-Lectures and analysis of practical case studies through guest lectures given by entrepreneurs and managers.
-Study materials are different for attending and not-attending students to allow each student to fully reach the teaching aims of the course.


STUDY MATERIALS

For attending students:
-Slides posted on MyUnivr; lecture notes, business presentations’ notes.
- Bertoli, Valdani (2018), “Marketing internazionale”, Second Edition, Egea: paragraphs 5.1, 5.2, 5.3 e 5.4 and chapters 8, 9, 10 & 11.
-Sisti, Guenzi, Caiozzo (2015), “Gestire le vendite. L’eccellenza nel sales management”, Egea, chapters 2, 3, 4, 5 e 9.

For not attending students:
- Bertoli, Valdani (2018), “Marketing internazionale”, Second Edition, Egea: chapters 1, 5 (paragraphs 5.1, 5.2, 5.3 e 5.4), 8, 9, 10 & 11.
-Sisti, Guenzi, Caiozzo (2015), “Gestire le vendite. L’eccellenza nel sales management”, Egea, chapters 2, 3, 4, 5 e 9.
-Cassia, Ferrazzi (2016), “L’industria dell’auto. Come la globalizzazione cambia la macchina che ha cambiato il mondo”, Libreriauniversitaria.it Edizioni.

Bibliografia

Reference texts
Author Title Publishing house Year ISBN Notes
Guenzi, Caiozzo, Sisti Gestire le vendite. L’eccellenza nel sales management. II Edizione Egea 2020 9788823837751 capitoli 2, 3, 4, 5 e 9
Cassia L’industria dell’auto. Come la globalizzazione cambia la macchina che ha cambiato il mondo Libreriauniversitaria.it Edizioni 2016 Solo per programma "studenti non frequentanti"
Bertoli, Valdani Marketing internazionale, Seconda Edizione. Egea 2018 978-88-238-2268-9 Programma "studenti frequentanti": paragrafi 5.1, 5.2, 5.3 e 5.4 e capitoli 8, 9, 10 e 11. Programma "studenti non frequentanti": capitoli 1, 5 (solo paragrafi 5.1, 5.2, 5.3 e 5.4), 8, 9, 10 e 11.
Docente - Studenti Slide delle lezioni pubblicate sulla pagina MyUnivr del corso; appunti delle lezioni e delle testimonianze 2020 Solo per programma "studenti frequentanti"

Examination Methods

AIMS
The exam aims at evaluating both the level of knowledge acquired by the students and their ability to apply such knowledge to practical business situations.

CONTENTS
The exam covers all the contents of the course and it is differentiated between attending and not attending students.

ASSESSMENT METHODS
The exam consists of:
a) a written exam which includes five questions with a space of 10 lines for each answer;
b) an oral exam which is:
-compulsory for those students that have obtained a mark higher than or equal to 28/30 in the written test;
-optional for those students that have obtained a mark between 18/30 and 27/30 in the written test.

EVALUATION
A mark between 0/30 and 6/30 is attributed to each of the answers to the 5 questions included in the written exam. The final mark of the written exam is obtained by summing the marks of the 5 answers. A mark higher than or equal to 18/30 is required to pass the written exam. The oral exam questions the mark obtained in the written exam and can lead to three different outcomes: confirmation, increase or decrease of the mark of the written exam.
The evaluation takes into consideration the following elements: level of knowledge, ability to apply knowledge, appropriate use of the technical language.

Type D and Type F activities

Modules not yet included

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Stage e tirocini

Nel piano didattico della laurea magistrale in Lingue per la comunicazione turistica e commerciale (LM38) è previsto un periodo di stage/project work (CFU 9).
 
Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare utilità per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità specifiche d’interesse professionale. Tali attività possono essere svolte in aziende nazionali ed estere che operano nel settore del turismo e che presentano sbocchi di mercato internazionali, accreditate presso l’Ateneo Veronese, nonché presso Enti della Pubblica Amministrazione, Laboratori e Centri di Servizi pubblici (sono da intendersi in questo novero anche i Centri di Servizio ed i Laboratori che fanno capo all’Ateneo). Tali attività possono svolgersi anche nel contesto di project work organizzati sotto la diretta responsabilità di un docente o di un esperto del settore incaricato dal Collegio Didattico.
I crediti maturati in seguito ad attività di stage saranno attribuiti secondo quanto disposto nel dettaglio dal “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” vigente.
Tutte le informazioni in merito agli stage sono reperibili al link https://www.univr.it/it/i-nostri-servizi/stage-e-tirocini.

Gestione carriere


Linguistic training CLA


Language skills


Student Guide

Attachments

Title Info File
pdf Vademecum normativo area Lingue e letterature straniere 1009 KB, 07/07/21 

Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.